Light Up productions is an Internationally influenced electronic music label with a global sound. 
Specializing in HOUSE / TECHNO / PROG.
Trap House / Hip-Hop and Rap.
Color coded release labels identify the sound for listeners...
LUP Black - House and Progressive House
LUP Acid - Techno and Tech House
LUP Blue - Hip Hop and Rap.....  

Affiliates: 
Known Players 
LADA(Los Angeles Digital Audio)

Bookings --------> dcruz702@gmail.com

Originally finding his rhythm within the soul of hip hop music, in early 2008 the pace of his internal beat quickened as house music began to call out to him. Trusting in this feeling, he obtained CDJ's and began exploring the depth of sound mixing that he didn't know existed before embracing electronic music. The steep learning curve most newcomers experience wasn't an obstacle for Demarco, and within half a year he had not only placed in but flat out won a mix contest on -houseplanetdj.com-

Riding this wave through the house party scene and underground venues of Las Vegas into the next year, Demarco found himself playing highly sought after gigs at Local Love high atop the towers of the Palms Casino. To the surprise of many, excluding the lucky few that had witnessed his live performances, he found himself in the final three of the Local Love competition with the well established Vegas DJ's Brett Rubin and Mike Remedy. He was interviewed in the Las Vegas Weekly (a local staple and an authority on what is important in nightlife) after winning the third round which granted him a spot in the finals where he made a serious musical statement. In far too many DJ competitions the winner is determined by an arbitrary interpretation drunken club applause, but the house purists and artists present that night at Moon nightclub knew that they were seeing a unique talent unfold before their eyes. All politics aside, the fact that Demarco was even in the finals at all with nary a year of mixing under his belt is not coincidental.

This co-founder of Epyk Entertainment and host of the Underground Tactics Podcast is nearly allergic to commercial music and using Shazam/Soundhound to learn the name of a mysterious banger during one of his live sets will typically be a waste of time. He has conquered Nevada landscapes across the board including: Rok inside New York New York, Day Dream at the M Resort, Mezza Lounge, La Costa Grill, Bikini Bar, blue martini, Obsession After Hours at the Playground, Artisan Afterhours, The Cathouse, Posh Afterhours, Foundation Room, Burning Man 2012, 2013 and 2014, Forgotten City (Las Vegas Burning Man Regional) 2013, 2014, 2015 Serenity Gathering 2014 aswell as House of Blues when he opened up for Lucent Dosier and the locally Vegas Sounds of the Underground raves; but it is not about WHERE he has played that makes these words an important map towards reaching his positive energy, it is about HOW he plays.

His first collaboration with Dert Cheep called "Shoots and Ladders" was released on Dance Lab Recordings and there are several more in the pipeline that after just one experience of his live sets will have you confused with yourself for stalking his tracks and bookings. He has recently been exploring the sounds of trap under the Alias XklusyvV and its clear to see this artist has many different styles to show the world. For Demarco, it's all about the vibe, and in his presence there will be no doubt in your mind just infectious that can be.

Founded in 2006 by Mario Ochoa. Avenue Recordings made its debut as a label that supports up and coming artists from all over the world as well as bringing some of the biggest names in EDM. 
Avenue has had and keeps on bringing to the public countless chart topping releases proving what Mario intended Avenue Recordings to represent as he put this project together years ago... 

THIS PROFILE IS INTENDED ONLY FOR RECEIVING DEMOS FOR AVENUE RECORDINGS AND ADVERSO RECORDS, IF YOU SEND YOUR TRACK TO SOMEONE ELSE THAN US, YOUR TRACK WILL AUTOMATICALLY IGNORED, SO MAKE SURE THAT YOU ARE SENDING YOUR DEMO ONLY TO US, THIS IS BECAUSE SOME PEOPLE SEND THE SAME DEMO TO A 100 LABELS AND THEN EVERYTHING GETS CONFUSED.
U CAN ALSO SEND YOUR DEMO TO DEMO@AVENUERECORDINGS.COM WITH ALL YOUR INFO (NAME, COUNTRY, ETC).
WE ARE MAINLY INTERESTED IN TECH HOUSE, TECHNO, DEEP HOUSE AND HOUSE MUSIC, SO PLEASE MAKE SURE THAT THE DEMOS YOU ARE SENDING TO US SOUND LIKE THIS OTHERWIZE YOU ARE WASTING YOUR TIME.
DUE TO THE AMOUNT OF DEMOS THAT WE RECEIVE EVERY DAY, WE CAN'T ANSWER ALL THE SUBMISSIONS, BUT IF WE LIKE YOUR MATERIAL YOU WILL BE CONTACTED RIGHT AWAY.


Give yourself over to the music monarchy ruled by the Czars of Vinyl. Armed with state-of-the-art WMDs (Weapons of Mass Decibels), the Czars will unleash on your corporate event, private party or elite nightclub an audio / visual performance unrivaled in any realm.

A highly professional DVDJ service forged by years of experience and success in live music, the Czars are a well-bred court of producers, creators and audio-visual visionaries. Together, they are the unrivaled royalty of live events, blurring the boundary between artist and DJ.

A Czars of Vinyl event transcends anything yet seen on the dancefloor. It is a performance, a mind-bending show of bravado and creativity on the fly, a storm-the-ramparts assault on the senses. And it is delivered with technology accessible only to the blue-bloods of beatmixers, tools wielded only by the best of the best.

Rulers of Eastern Europe’s Byzantine Empire used a two-headed eagle to symbolize their double dose of power – the church and the throne. The double-headed eagle also soars in the Czars of Vinyl mythology, symbolizing music and video delivered with a singular vision. The Czars are the vanguard of the Audio/Video Revolution – a meticulous, infectious choreography of sound and sight.

The power behind the throne? Saber-sharp equipment and software such as Ableton Live, Pioneer DVJ, and Rane-Serato. These tools allow the Czars to mold club music, in all its breeds, into a one-of-a-kind experience. The DVDJ can compose beats, rhythms, mixes and mashups live, combining them with equally transformable video. Witnesses to a Czar performance come away ensured they have heard and seen things that never can be duplicated.

The Czars’ kingdom encompasses a beat-pounding landscape of dance music: filtered house music, dirty electro, mainstream house, hip hop, mashups, blend mixes, remixes, underground, and a sprinkling of sin. And it’s a sound you’ll hear nowhere else, as the Czars attack the dancefloor with self-produced tracks and remixes.

The next dynasty of senses-pounding magic for the ears and eyes is upon us. All hail the Czars of Vinyl!

Bookings: 

Worldwide:
Dave Moss
dave@avenuerecordings.com

CzarsOfVinyl is following