Hyro The Hero is a modern-day rock star. A product of hip-hop, punk, and heavy-rock fusion, the Houston-bred artist leans into his influences boldly, creating a sound that is all his. It is at its most progressive on his new mixtape Kids Against the Monsters, a nuanced piece of reflective storytelling that paints the picture of frustration, fear, and anger at the current state of the world. With perceptive lyrics and aggressive instrumentals, the project channels the truth-telling of old school rap and the emotional rawness of 90s grunge. Hyro has received critical praise from the likes of BBC, Afropunk, and Alt Press, solidifying him as the type of artist that grabs listeners across cultures and brings them together for a movement. With this new project, that movement calls for all the “Kids” to face their monsters in the same spirit that all of Hyro’s music encapsulates – a celebration of the human experience, however flawed and ugly it may be.

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COMPETITION IS FOR LOSERS. 14/02/25. 🏆https://rizzlekicks.lnk.to/CompetitionIsForLosers

Enter a musical mind who is steadfast and distinct in his message and you will find POPULA.  Raised in the eclectic enclave of Brooklyn’s Clinton Hill, POPULA honed his hip-hop lyricism as a precocious third grader during his first show in elementary school.  POPULA had a knack even then to move the crowd and get his audience involved with his words and after that monumental show he knew that he was destined to be an artist.
 
As the years progressed and his lyrical style slowly developed, POPULA moved to Senegal to complete a pilgrimage that would shape who he was as a person and a musician. He learned from his three years in West Africa that there was a bigger and brighter world outside Brooklyn and that he should always prioritize his family and God above all others. Returning back to Brooklyn with an elevated mind state, POPULA was ready to bring his message of F.L.Y. (Find Love in You) to his current fans and those who had yet to experience his sound.
 
Embedded in the sound influence of POPULA’s songs, you will find traces of Umar Bin Hassan, Black Thought, Outkast, Big Daddy Kane and Bruce Springsteen. This aberrant mix is a great foundation for the musical intonation that POPULA’s supporters have found in his mix tapes and public appearances since 2006.  Each mix tape and appearance provides a new entry into a sound that allows the listener to experience the personable side of POPULA and relate to the music as you sing along to a fun, upbeat and vibrant message.
 
Iam POPULA is the P.erson O.f P.ower U.sing L.ove A.s Music to provide a new dawn in hip-hop!


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