Bruce Turkel ran his own Advertising agency for over 30 years.  His clients include Bacardi Rum and the city of Miami - he knows branding.  Bruce also knows business and he knows where most businesses screw up.  That’s why I have him on the show — to show you how to not screw up your branding outreach. Turns out, most of us talk about our function, meaning: we tell the world what we do.  But in a world where function is the cost of entry, that’s old fashioned.  Bruce delivers some great advice and methods that’ll help you Do Business Better, including:  Understand your consumer, appeal to your consumer’s aspirations, and above all else- make your brand All About Them.

02 - Function vs. Brand with Bruce Turkel

Stuart Ferster and his family have been known to be successful entrepreneurs. Stuart Ferster is currently the Executive Director of ITC, a company that helps businesses increase their positive brand by providing them with a wide range of marketing and support solutions. The company's talented staff is the reason why it has been able to lead the pack in various target markets.
Over the years, the company has grown from a few employees to over 70 members, and each of them brings something unique to the table. They have a great reputation for providing their clients with exceptional service, and they are known for their effective online marketing and software development services.
After graduating from university, Stuart Ferster worked for his family's company, the Gaynor Group, for 15 years. The company was involved in the plastic industry, and it made carrier bags out of polyethylene. Some of their major clients include Tesco, Littlewoods, and Marks & Spencer. The stock exchange of London also featured them.
Stuart Ferster then worked for another family business. For over two decades, he was the Production Director of Coral Products, which was a company that focused on the production of plastic injection molded products. Initially, the company was only known for making VHS cassette cases. However, as the world changed, they started to produce DVD and CD cases.
For many years, the company was regarded as one of the leading media packaging companies in the European Union. It has continued to grow, and it now offers a wide range of products to its customers. Some of these include food packaging, automotive components, and household goods. The company is also working toward becoming a part of a green initiative.

Warren Ferster is the Executive Director of Manchester-based ITC, a software development company that specializes in customer service and innovation. With over 20 years of experience in the technology industry, he is constantly pushing the envelope and developing new ideas.

ITC's employees are passionate about innovation and are constantly pushing the envelope in terms of developing new strategies and products for the marketing and branding industry. Their reputation has helped them attract and retain many satisfied customers.

Prior to this, he was the CEO of the Gaynor Group, a family-owned business that was in the polyethene film industry. The company's products were used to produce carrier bags for some of the country's top retailers such as Littlewoods and Tesco.

He also worked for another family-owned business, Coral Products, for over two decades. In addition to being a renowned manufacturer of plastic cases, Coral Products also made injection-molded VHS cases. The company eventually evolved from its original business model into the production of DVD and CD cases. At one point, they were one of the largest producers of media packaging in Europe.

Warren Ferster is an active member of the Jewish community in Manchester. When he's not working, he enjoys spending time with his family and is often involved in events such as the Holocaust Memorial. In honor of Holocaust survivor, Chaim Ferster, the City of Manchester has placed an audio-solar bench in a former park.

Before his death at the age of 94, Chaim Ferster carried on with his daily walk with his dog, Blue. He would share his experiences from the war with the younger generation to help raise awareness about the discrimination that still exists in society.

Doug Stevenson, a seasoned entrepreneur based in Bowdoinham, Maine, boasts a robust background in finance and business management. Armed with a Bachelor's and MBA from Southern New Hampshire University, Doug founded Chickadee Equity LLC. in 2019, a private equity firm specializing in real estate investments. Previously, as CFO of Modern Pest Services, he led the company to become a top 50 pest management firm in the U.S. Doug thrives on building high-performing teams and strategically advancing real estate goals in his local community. 
While traditional bank loans can come with complicated regulations and minimal flexibility, investors who work with private equity lenders can help borrowers secure short-term financing they wouldn’t qualify for from a bank. These types of loans are typically much faster to secure as well, as private lenders don’t have to go through as extensive of an approval process. For Doug, this means he must be strategic about the deals he chooses to invest in.

Our purpose is to discover, preserve, and share the precious sounds that define a nation's diverse cultural and musical legacy. 


Folk and classical music across the subcontinent. "Lost tunes of India" is an ancient musical collection. By giving these timeless melodies a global platform, we ensure that the voices and instruments of previous generations continue to resonate for years to come.

Join us on a journey to listen to the sounds of history. Preserving culture through music.

Dr. Marshall Bahr is a dedicated physician, veteran advocate, and healthcare innovator whose exceptional career bridges the fields of military service, clinical excellence, and entrepreneurial leadership. As a former U.S. Army Special Operations Combat Medic with the prestigious 75th Ranger Regiment, Dr. Bahr served with distinction, completing over 500 combat missions.

Michael E. Parker is a #motivator, #innovator, and #business leader. Born in Oakland and raised near Richmond, California, Michael E. Parker is a pioneer within his community and his enthusiasm and charisma have pushed him toward success. Michael E. Parker has an MBA in Management Science from California State University and a BA in Operations and Procurement. Michael E. Parker is a highly sought-after speaker and consultant who provides services to Fortune 500 companies such as Wells Fargo, Kaiser Permanente, and Genentech. Because many young people growing up in underserved or challenging circumstances don’t have a support system or positive influences, Michael E. Parker allocates his philanthropic efforts to causes that positively impact youth in similar circumstances.

Through lectures, speaking engagements and various workshops, Michael aims to inspire a generation through positive thinking. He hopes to foster a school of thought that allows everyone to become their best selves. 

If you'd like to learn more about Michael E. Parker, visit http://MichaelEParker.com, http://MichaelEParker.net and http://MichaelEParker.org.

This podcast is for you: the entrepreneur, business owner, solopreneur, self employed striver, or business person who wants to do it better. By better I mean more profitably, more happily, and for as many years as you choose. That’s what doing business better is about. I quit my Fortune 500 job in 1994 to pursue a life and business of my choice. All these years later I’m still driven by my original “why” that made me an entrepreneur: to be more creative and rewarded financially for my accomplishments.

02 - Function vs. Brand with Bruce Turkel

Do Business Better Podcast