Bruce Turkel ran his own Advertising agency for over 30 years.  His clients include Bacardi Rum and the city of Miami - he knows branding.  Bruce also knows business and he knows where most businesses screw up.  That’s why I have him on the show — to show you how to not screw up your branding outreach. Turns out, most of us talk about our function, meaning: we tell the world what we do.  But in a world where function is the cost of entry, that’s old fashioned.  Bruce delivers some great advice and methods that’ll help you Do Business Better, including:  Understand your consumer, appeal to your consumer’s aspirations, and above all else- make your brand All About Them.

02 - Function vs. Brand with Bruce Turkel

Our purpose is to discover, preserve, and share the precious sounds that define a nation's diverse cultural and musical legacy. 


Folk and classical music across the subcontinent. "Lost tunes of India" is an ancient musical collection. By giving these timeless melodies a global platform, we ensure that the voices and instruments of previous generations continue to resonate for years to come.

Join us on a journey to listen to the sounds of history. Preserving culture through music.

This podcast is for you: the entrepreneur, business owner, solopreneur, self employed striver, or business person who wants to do it better. By better I mean more profitably, more happily, and for as many years as you choose. That’s what doing business better is about. I quit my Fortune 500 job in 1994 to pursue a life and business of my choice. All these years later I’m still driven by my original “why” that made me an entrepreneur: to be more creative and rewarded financially for my accomplishments.

02 - Function vs. Brand with Bruce Turkel

Do Business Better Podcast