I specialize in content marketing, brand journalism, and enhancing visibility and engagement through mediagenic activations that combine original content and media relations with on-page, off-page, technical, and local search engine optimization. 

I lead brand marketing initiatives that align with business goals, boosting web traffic and e-commerce revenue. I have a proven track record of developing innovative campaigns that increase rankings and unique visitors.

I started in public relations, so I have extensive experience in media relations, corporate communications, brand journalism, internal communications, reputation management, integrated marketing communications, and investor relations.

I wrote 2 best-selling books covering SEO, speak at industry conferences, produce podcasts, and have had articles published at AdWeek, TechCrunch, Fast Company, VentureBeat, and many others.

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