Frontline was lucky to have Mark Roberge, Chief Revenue Officer at Hubspot, join us for a CXO session with our portfolio CEOs. In this session, Mark covers demand generation, various inbound strategies, the enterprise sales cycle, hiring, and much more.

TOPICS
0:00 Demand generation & inbound strategies
3:42 Channel selection
10:44 Measuring success of inbound efforts
14:00 Social media strategies
16:12 Lead nurturing
17:36 Enterprise sales cycle
19:56 Setting up a sales process
23:07 Price points
28:08 Door-to-door sales
32:06 Incentivization of sales force
35:36 Hiring
42:54 5 criteria for hiring salespeople
43:46 Walkthrough of sales interview
49:46 New territories

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Scaling Saas Sales with Mark Roberge of Hubspot [CXO Event]

This lady is amazing! GeekGirl sat down with Kim Pham of Frontline Ventures, an early-stage VC based in Dublin. Listen to find out more about her role as Head of Platform, why she made the move from New York to Ireland and more about the Dublin startup scene. Bio and key links, below. 

Kim is currently the Head of Platform at Frontline Ventures. She graduated from New York University’s Stern School of Business, where she majored in Marketing and Computer Science.

She has been working at early-stage startups in New York and Boston since she was 16, at companies like Blue Apron, Onswipe, and HowAboutWe. She led Tech@NYU, NYC’s largest developer and designer organization. Kim was also founding partner of Dorm Room Fund, a $.5M student-run venture fund investing in student startups throughout NYC.

When she’s not supporting the Frontline portfolio, you can find Kim cooking without recipes or attempting to befriend strangers' dogs. She enthusiastically claims she is “made of the Internet.”

Key Links:

Twitter: http://twitter.com/kim617
Website: http://kimpham.org/
EU Internal Ecosystem Builders: http://euieb.com/
Frontline Ventures: http://www.frontline.vc/


GeekGirl Meets Kim Pham, Head of Platform, Frontline Ventures

Frontline is an early-stage B2B venture capital ﬁrm powered by people - the ambitious founders we invest in, our strong networks of industry experts, and our own passionate team of ex-operators.

Scaling Saas Sales with Mark Roberge of Hubspot [CXO Event]

Frontline Ventures

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