What is 'optimization', how are organizations using it successfully, and where is it headed? All questions discussed in this episode with Carl Tsukahara, Chief Marketing Officer at Optimizely — the world’s leading experimentation platform.

Resources & Links
Optimizely: https://www.optimizely.com/
A/B Test Sample Size Calculator: https://www.optimizely.com/sample-size-calculator/

Carl Tsukahara, Chief Marketing Officer at Optimizely, on What's Next in the World of Optimization

The Generosity Freakshow takes a 360-degree look at generosity and the ‘freaks’ obsessed with growing and optimizing it for a better world.

You'll hear from leaders and innovators in the world of philanthropy, fundraising, technology, marketing and more discussing topics like the latest giving trends and fundraising research, cause marketing and corporate social responsibility, and digital marketing and conversion rate optimization.

Let your generosity freak flag fly!