How should marketers approach vendor selection? This is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so the need to rationalize the choice of which partner to go with and justify it to management is crucial.

On this pod, Gosha and Alex share their experience and discuss best practices for selecting and vetting potential vendor partners.

Hosted by Gosha Khuchua and Alex McNamara.

Follow us on IG @30MinuteCMO

66 - Choosing Marketing Vendors

How do you scale your Customer Service experience as you grow and not lose the white glove touch? This is the second part of our conversation with Ty Givens of The Workforce Pro. It will also feature top tips for setting up your business for success during the holidays, how to deal with Zendesk and how to be an e-commerce success. 

Follow us on Instagram @30MinuteCMO and find Ty on @TheWorkforcePro.

66 - Choosing Marketing Vendors

Gosha Khuchua

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