Purdue University’s Steve Schlenk and Kate Jolly tell us how they used social media to run the most successful fundraising campaign in the school’s history.

Learn more about:

Purdue Day of Giving: http://ow.ly/45Aw30gv3te
How to use Snapchat for business: http://ow.ly/JHWB30gv3FA

Purdue University: How to Raise $28.2 Million in a Single Day

Welcome to Hootcast, a podcast that explores the unexpected ways you can use social for your business. Each episode, we’ll share insider strategies from inspirational brands and experts, with tips on how to put your learning into action.

Purdue University: How to Raise $28.2 Million in a Single Day

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