Name: #12: Creating an Authentic Brand With Mark McCulloch by Hospitality Mavericks Podcast
Duration: 41 min 56 s
Description: Mark McCulloch, the CEO of Multi Award Winning Food & Drink focused brand, marketing, digital and marketing agency WE ARE Spectacular shares his story and marketing wisdom in the latest Hospitality Mavericks podcast. Mark identifies some of his favourite operators from within the industry whilst also providing some invaluable tips for building a brand in hospitality.

Mark's story, what he's currently doing and how he ended up in hospitality

Mark's early experiences of working in the hospitality industry

The importance of having truly passionate people in your hospitality business

Putting the customer on top, slow expansion and diversifying your estate

The 'cookie cutter' approach is unfitting to most hospitality businesses

The secret ingredient to building a brand in hospitality

Mark's advice to those looking to jump into hospitality

You shouldn't do anything and you can chose to do anything!

There are 4 words to describe the decisions we take: 

Should
Need
Want 
Chose 

Why ones do you use and why? 
Is your language limiting you, or empowering you? 

This recording is an extract from a coaching conversation with a client. I have deleted his comments to keep his privacy.

Find more on www.about.me/noamkos


You "should" not do anything

Here is the first podcast featuring our guest John Haite, the founder of Love Hospitality. Love Hospitality is a recruitment company that specialises in finding the top talent for hospitality businesses. With 15 years in the hospitality sector, John has encountered the varying challenges that hospitality operators face and understands the importance of finding the right people for your business. He shares his current take on recruiting in this particularly difficult climate.

#4: Recruiting in the Hospitality Industry With John Haite

We sat down with Søren Iversen, the COO of Ziik. Ziik is an internal communications work app that empowers employees, simplifies communication and ensures GDPR compliance. Søren does a great job of summarising GDPR, the challenges and opportunities it brings businesses and how Ziik can create value for their clients within the hospitality sector and beyond.

#5: Is Your Business GDPR Ready? The Ziik Work App With Søren Iversen

Joe Cripps, the Co-founder and MD of Trail joins us to discuss his experience of being a hospitality freelance consultant, how Trail can provide daily benefits to employees and customers and why operators need to be efficient, productive and innovative in the fast-paced sector of hospitality.

#6: 'Only the Innovative Will Survive' With Joe Cripps

Alastair Gordon, the UK Operations Director of Ole & Steen describes the process of bringing the Danish bakery chain Lagkagehuset (Ole & Steen)to the UK. He explains the strategic adjustments that were necessary for the London market, the main lessons he encountered from the scaling process and why it is crucial to get the right people on board from the beginning.

#7: Scaling a Danish Bakery Chain in London With Alastair Gordon

We had the opportunity to speak with Julia Gometz about the power of having a 'brandful' workforce. Julia is a global thought leader, practitioner in people strategy and author of The Brandful Workforce. Julia highlights what it means to have a brandful workforce, how businesses can create a branful workforce and how it can impact business performance and sustainability.

#8: The Power of a Brandful Workforce With Julia Gometz

Noam Kostucki, author, mentor, public speaker and the founder of HiR shares his extraordinary journey of bringing his jungle culinary experience 'HiR Fine Dining' to life in the Costa Rican jungle. Noam explains how he brought this unusual concept to life, the philosophy behind the food and why he couldn't settle for a 'conventional' kitchen.

#9: Taking Fine Dining to the Costa Rican Jungle With Noam Kostucki

Andreas Karlsson, COO of Sticks'n'Sushi joins us to discuss how Sticksi'n'Sushi is making their mark in London's restaurant scene and beyond. Bringing some really insightful perspectives and practical pieces of advice, Andreas shows just how much he believes that mastering internal execution is the number one ingredient to success in the hospitality industry.

#10: Leadership Advice From Andreas Karlsson, COO of Sticks'n'Sushi

Andrew Mosley, General Manager of The Grand Brighton provides us with an overview of the 8 years that he has been the General Manager of the most iconic hotel in Brighton, England. Andrew discusses the greatest contributors towards The Grand's success, including empowering staff to take action, getting the right management culture in place and the ways to build and communicate strategy throughout the business.

#11: Creating Grand Hotel Experiences With Andrew Mosley

Mark McCulloch, the CEO of Multi Award Winning Food & Drink focused brand, marketing, digital and marketing agency WE ARE Spectacular shares his story and marketing wisdom in the latest Hospitality Mavericks podcast. Mark identifies some of his favourite operators from within the industry whilst also providing some invaluable tips for building a brand in hospitality.

#12: Creating an Authentic Brand With Mark McCulloch

Hello and welcome to the Hospitality Maverick Podcast. We are on a mission to; Inspire leaders and entrepreneurs in the hospitality industry to create profitable and heart-centred businesses from the inside out  - the kind that both employees and customers love and support. Here you will find conversations with Mavericks who not only take a value-based approach to running their businesses but also display a fierce passion for the industry. We hope you enjoy!

#12: Creating an Authentic Brand With Mark McCulloch

Hospitality Mavericks Podcast

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