A self-proclaimed perfectionist, Erica Carr stumbled into travel in 2019, booking a jaw-dropping 100 trips her first year … just in time for the worldwide pandemic. But ain’t no pandemic stopping this lady. Nope, Erica and her team of three employees are on track to bring in $2.2M in sales for 2022!

Bookitbox TRAVEL is a luxury travel agency with a spin. Every client gets a box pre-departure with travel info and gifts personalized to their unique itinerary. As they say at Bookitbox, “All boxed up and TSA approved.” Join us as we take a peek inside her boxes and Erica shares why she thinks the boxes have been so instrumental in helping her agency grow. 

Oh, and copy cats. Most of us face them at one time or another. As you’ll find out, Erica is entirely transparent in what she does with the boxes and how it’s helped. So how does she deal with other businesses taking pages from her playbook? It might surprise you! 😊 

We’ll chat with Erica on how she made the transition from never having really traveled in the high-end luxury space ended up opening a successful agency that has a $10k minimum spend for clients. She’ll share with us her approach of ‘loving on her clients’ and how she surprises clients throughout their journey with small gifts and unexpected touchpoints.  

We’ll also touch on how she used the pandemic to systematize her agency so that coming out of the pandemic, she saw hockey stick growth in her sales. Through all this, she grew her team of employees throughout the US. If you’re wondering how to manage a remote team and hire the right people for your agency without being able to be in the same office, Erica has some tips for you on that too. 

Settle in and get ready as we take a deep dive into yet another success agency owner’s story!

****** Special thanks to our sponsor, Levarte Travel: https://hostagencyreviews.com/hosts/levarte-travel ******

 ****** Transcript + Show Notes: https://har.news/vol24

Travel Agent Chatter

Trascript + Show Notes

Vol 24 | $0 to 2.2M in 4 (pandemic) years. Surprise travel box w/goodies for clients. Meet Erica!

In episode 165 Steph is co-hosting David Meihoefer of Travel Planners International. Here’s a taste of the questions they’ll cover! 

1.	Hello, as a founding partner of an IATA accredited travel agency with plans to move to the United States by the end of the summer to operate from home, will I still have to go through all the stages of ARC-IATAN? Could HAR provide me with end-to-end support in this regard considering your 7 day agency setup program? Thanks & Regards.  —Roland Y.			

2.	Before I started my travel agency I created a few Facebook groups to get the ball rolling. I have 5 groups currently all specific to Royal Caribbean and their ships. Combined they have over 120k members and growing daily. It's a fantastic source for leads. 

This is where my question comes in. 
They are all public groups and in the rules it states "Pirates be Gone" no selling or promoting business within the groups. I have many many travel agents doing whatever they can to get leads from the groups. I have had to remove members, ban members for just doing their jobs as travel agents. Some are vultures and it's ridiculous. 
How do I handle this? I do not want to remove anyone, we all learn from these groups, we all make connections but I also put in 100s of hours creating content and managing these spaces to benefit my own agency. 
Is there a happy medium? We are new to the travel industry and it really stinks watching others swoop in and take potential sales away. We have had some downright nasty messages come through because of this, but we have also had some very nice messages with people willing to help. 
Any feedback you can provide would be great. Thank you for all of the incredible information you have provided, it has been invaluable. 
Thank you, Travis



RESOURCES:

https://hostagencyreviews.com/7DS-accelerator (HAR’s 7 Day Setup Accelerator course on starting your agency)
https://hostagencyreviews.com/blog/iata-number (What is an IATA number?) 
https://hostagencyreviews.com/blog/travel-agent-certification (What travel agent certification is and isn’t. Plus, what are the certifications out there for agents?)
https://hostagencyreviews.com/blog/travel-agency-accreditation (A list of the different travel agent accreditation options.)
https://hostagencyreviews.com/blog/what-is-an-arc-number (What is an ARC number?)
https://hostagencyreviews.com/blog/travel-leads (How to build a client base and find leads)
https://hostagencyreviews.com/blog/top-4-travel-agency-marketing-tools (Promoting your travel agency on social media with these tools) 

https://hostagencyreviews.com/hosts/travel-planners-international
(Travel Planners International’s profile on HAR) 

https://hostagencyreviews.com/friday15 (Submit questions, sign up for reminders for the F15, along with that week's questions we'll be covering!)

Ask Your Questions

165  Moving An IATA - Accredited Agency To U S   Client Poaching On Facebook Groups!

We’ve got two listening delights for you on this channel, folks! 😲 

The first is Travel Agent Chatter (TAC), a spotlight interview of a wide variety of travel advisors that we publish every quarter. 

The second is our shorter, but more frequent Friday 15 series, where every Friday we answer your travel industry questions for — you guessed it — 15 minutes!

Travel Agent Chatter -- a Host Agency Reviews audio series -- talks about all things travel. We specialize in-depth interviews with travel agents from all walks of life.

Whether you’re a new or experienced travel advisor, we help you up your game by sharing where other travel agencies have found success and offering inspiring stories from the front lines!

Transcripts, videos and show notes of the TAC episodes can be found at https://hostagencyreviews.com/TAC

And every Friday at 12pm CT we publish the Friday 15 to our TAC feed. It’s 15 minutes over the lunch hour, where we answer your travel industry questions. Submit your questions and watch videos of the Friday 15 at https://hostagencyreviews.com/friday15.

Travel Agent Chatter and the Friday 15 are hosted by Steph Lee, the founder of the website Host Agency Reviews and travel industry veteran. She's insatiably curious. A lover of travel, writing, gardening & the stars. Most importantly, she ♥'s her dogs, Fennec and Orion!

165 Moving An IATA - Accredited Agency To U S Client Poaching On Facebook Groups!

Travel Agent Chatter :and: Friday 15

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