In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality.

Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.

[Greatest Hits] Powering Up Product Growth Through Data and Technology

Navigating Growth in the Subscription App Economy: From Startup to Scale

In this episode, hosts Adam and Amanda sit down with Shumel Lais, a veteran mobile growth expert and founder of Day30, to explore the challenges and strategies for growing subscription-based mobile apps, drawing from his extensive experience in performance marketing and analytics.


Subscription App Growth: Insights from the Frontlines

Search marketing is evolving rapidly, but core marketing principles remain timeless even as AI reshapes the digital landscape.

In this episode of How I Grew This, hosts Amanda and Adam speak with Jason White, Head of Acquisition at Policygenius, about his journey from local bike shop marketing to enterprise SEO leadership, and how marketers can navigate today's rapidly changing search and AI landscape while staying grounded in fundamental marketing principles.


[Greatest Hits] Powering Up Product Growth Through Data and Technology

How I Grew This

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