In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.

In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice.

Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.

[Greatest Hits] When Marketing Meets Blockchain and Digital Security

Navigating Growth in the Subscription App Economy: From Startup to Scale

In this episode, hosts Adam and Amanda sit down with Shumel Lais, a veteran mobile growth expert and founder of Day30, to explore the challenges and strategies for growing subscription-based mobile apps, drawing from his extensive experience in performance marketing and analytics.


Subscription App Growth: Insights from the Frontlines

Search marketing is evolving rapidly, but core marketing principles remain timeless even as AI reshapes the digital landscape.

In this episode of How I Grew This, hosts Amanda and Adam speak with Jason White, Head of Acquisition at Policygenius, about his journey from local bike shop marketing to enterprise SEO leadership, and how marketers can navigate today's rapidly changing search and AI landscape while staying grounded in fundamental marketing principles.


[Greatest Hits] When Marketing Meets Blockchain and Digital Security

How I Grew This

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