An old Swedish proverb goes ‘Worry often gives a small thing a big shadow’.  Interesting on how we can all still relate to it today, most of the day, day after day, every single day…
 
In the shape of their upcoming new single “Nothing Lasts Forever (And It’s Fine)” the Scandi duo Flora Cash say stop to the worrying pessimism of our generation unable to simply ‘stress less- live more’. The band shares their on-going hope by spreading that powerful message, as described best by Robert Eliot “Rule number one is, don’t sweat the small stuff. Rule number two is, it’s all small stuff”. 
 
“Nothing Lasts Forever (And It’s Fine)” is a good first step towards drawing a tad closer to that mind-set by putting a melodic hint of perspective into our lives and relationships, even if only for 3min 48 seconds.

The subtle guitar in the style of DIIV dressed with Poliça-like arrangements and led by male/female- vocal liaison, the duo adds: “The track is about embracing imperfection and temporality. It’s about an attitude of acceptance and the willing - (almost joyful) – embrace of change, not fear of it”.
 
“Nothing Lasts Forever (And It’s Fine)” does exactly what the title suggests. It helps the listener, as well as the band themselves, come to terms with the fact that although nothing lasts forever, it really is fine…

Find more from Flora Cash here:
Spotify: https://open.spotify.com/artist/6GpcBKNmZDIrRzYkPJu7Wd
Facebook: https://www.facebook.com/flora.cash.band/
Twitter: https://twitter.com/Flora_Cash
Youtube: https://www.youtube.com/user/floracash
www.floracash.com

Nothing Lasts Forever (And It's Fine) - single

Nothing Lasts Forever (And It's Fine)

Flora Cash - Nothing Lasts Forever (And It's Fine)

مات النهار ابن الصباح فلا تقولي كيف مات إنّ التأمّل في الحياة يزيد أوجاع الحياة فدعي الكآبة و الأسى و استرجعي مرح الفتاة قد كان وجهك في الضّحى مثل الضّحى متهلّلا فيه البشاشة و البهاء ليكن كذلك في المساء

ICEA is a boutique music label and publisher with the intention of evoking feelings and reactions, we want to provoke, inspire, create, destroy, and disrupt old structures while having fun doing so. We sign and develop new talent from the ever evolving field of pop music. Fighting conservatism since 2015