Name: Oded Netzer: Text Mining Social Media for Consumer Insights by Columbia Ideas at Work
Duration: 15 min 12 s
Description: Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

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Eric Volmar is teaching lead at the Gordian Knot Center for National Security Innovation at Stanford. His work focuses on connecting defense, academia, and entrepreneurship to accelerate innovation for national security, supporting new ventures at the intersection of technology and policy. In this presentation – followed by a conversation with Tina Seelig, executive director of Knight-Hennessy Scholars and director emerita of the Stanford Technology Ventures Program – Volmar advises entrepreneurs about how to navigate a new landscape shaped by a shift to deep tech, blended capital, and governments reengaging with technology innovation.

Entrepreneurial Thought Leaders and other Stanford eCorner content is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

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Eric Volmar (Stanford University) - A New Entrepreneurship Playbook

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American travelers are re-embracing the bus. Charles Passy from MarketWatch has the story.

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Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

Oded Netzer: Text Mining Social Media for Consumer Insights

Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business School’s faculty in a format that is easily accessible to busy executives.

Oded Netzer: Text Mining Social Media for Consumer Insights

Columbia Ideas at Work

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