The debate over the changing face of the agency PR model has been raging for years but the impact of global Covid 19 lockdowns has brought the discussion further into the spotlight.

The way we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp. With that change, the practice of journalism is also shifting seismically.

Patrick Tooher, a Director heading up our Financial Services practice and Steve Vinall, Director, Global Communications at Rackspace Technology, sit down with Digital Strategy Lead Jamie Obertelli, to discuss changes in media relations approaches, metrics, social media and more. 

If you're interested to find out more about how Infinite Global can help your firm develop integrated campaign strategies and unique thought leadership intelligence, you can find out more on our website:

www.infiniteglobal.com

Exploring the changing face of 'traditional PR'

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Dissolve (Acoustic)

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Long Answer

Rewind

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Nightlife Blues

We are a fully integrated communications and PR, branding and content consulting firm for the professional services industry.

If you're interested to find out more about how Infinite Global can help your firm develop content strategies and unique thought leadership, you can find out more on our website: www.infiniteglobal.com

Exploring the changing face of 'traditional PR'

Infinite Global

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