Winner of Adweek's 2017 Grand Brand Genius Honor, Linda Boff has been at the helm of GE's marketing and branding for almost 2 years.  As such, she is a master of amplifying human connection and emotion through brand messaging and experiences.  From the annual GE BBQ at SXSW to creating a limited edition Moon Boot with Android Homme and even the company's mission to hire 20,000 women by 2020.  Recorded live at C2 Montreal, Linda pulls back the curtain on how GE approaches innovation, marketing, and the idea of ecosystems.

#177:  Linda Boff - Dreaming in Scale

A curated mix designed to boost new artists with under 200 SoundCloud followers by mixing tunes of theirs alongside heavy hitters. I started this project to build upon the existing DJ drill of crate digging for the newest and nichest sounds by deliberately bringing in brand new producers.

Playlist (Links posted for The 200 Clubbers):

1. Finest Hour (ft. Abir) (Michael Calfan Remix) - Cash Cash
2. Still Love U - Dallerium & MKDN
3. Croquette - Pépélé https://soundcloud.com/nico-sempere-550275208
4. Piece Of Your Heart - Meduza
5. Maison 1998 - Pépélé https://soundcloud.com/nico-sempere-550275208
6. Did I Tell U - KETTAMA
7. Simmer (Majestic Remix) - Mahalia
8. Mind Body & Soul - FJ9
9. Round - M A D S https://soundcloud.com/charlesakamads
10. We Call It House - FROST
11. Manhattan Hotel Blues - DJ State https://soundcloud.com/deejay-state
12. Always Want You - PRMGH
13. Light Your Own Way (DJ FFFTP https://soundcloud.com/user-205297447 Remix) - R-04 https://soundcloud.com/r-04
14. I Can't Feel It - Taffo Velikoff

The 200 Club - Pt. 2

Recorded live in August 2020, MassChallenge presents an in-depth conversation on the latest trends in sales and marketing from industry leaders and innovation experts, Brian Halligan, co-founder and Chief Executive Officer of HubSpot, Carolyn Tisch Blodgett, former Head of Marketing at Peloton, and award-winning, best-selling author, Chris Denson of Innovation Crush as moderator. We discuss everything from pivoting your business, to hurdles behind growth, to diversity and inclusion initiatives, and reinventing how we engage with consumers. Give it a listen, and enjoy! Also, don't miss the MassChallenge Awards on October 22! The event will showcase the progress the startups have made during their program, feature industry-leading speakers on thriving during uncertainty, and award up to $2M in equity-free cash prizes to the top startups from the programs. More at: https://masschallenge.org/2020-awards

#244:  MassChallenge:  How Peloton & HubSpot Drive Growth

Every week, Innovation Crush smashes convention to bits by profiling some of the world's most daring projects and the people behind them.  From marketing ideas to technology innovations, disruptive business models, personal development, and everything between, IC is a one stop shop for all the "who-to-know" and "what-to-know" you'll ever need to know.   Hosted by long-time idea maker, Chris Denson, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes.  Listen.  Enjoy.  Repeat.   #innovationcrush

created by Chris Denson and Robert Dones Jr.       

#177: Linda Boff - Dreaming in Scale

Innovation Crush

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