Name: Chapter 1: Identifying the right people by Inside Intercom in cs
Duration: 9 min 44 s
Description: Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, the more successful it will be. Defining the right users is the foundation of a successful messaging strategy, and in this episode we'll break down the six segments every product should consider.

James Buckhouse, Founder of the Sequoia Creative Lab, shares this short story to inspire and remind us all that we’re never just designing pixels or features or new user flows. We’re designing complements to the human condition, and in the process, there’s a wealth of value to be found in the events happening around us on any given day.

Designing human experiences - an audio essay from James Buckhouse

Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, the more successful it will be. Defining the right users is the foundation of a successful messaging strategy, and in this episode we'll break down the six segments every product should consider.

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Chapter 1: Identifying the right people

For any business to grow, user onboarding must be top of mind. It's the one thing all your users will do, and to be effective, it must evolve alongside your business. Pulled from some of our favorite onboarding conversations to date, Casey Winters, Joanna Wiebe, Scott Belsky, Samuel Hulick and Shaun Clowes share their best practices.

Lessons in onboarding with Samuel Hulick, Casey Winters, Joanna Wiebe, Scott Belsky & Shaun Clowes

A product designer at a growing company has two key constituents: their users and their business. In his recent blog post “Subverted Design”, GitHub Senior Product Designer Joel Califa reminds us that if we gear too far to toward the latter, we can lose sight of our all-important users in the process. He joins Intercom's Adam Risman to talk about the root cause of subverted design, the shifting responsibilities of a designer, how to make a big impact with small design changes and much more.

Joel Califa, Senior Product Designer at GitHub

Cole Loves Your Insides Out

On the Inside Intercom podcast you'll hear the team from Intercom interview makers and do-ers from the worlds of product management, design, startups and marketing.

Chapter 1: Identifying the right people

Inside Intercom

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