#theMNproject

The best brands are built on great stories - Ian Rowden (Chief Marketing Officer, Virgin Group)

#theMNproject is telling compelling stories in the light of contemporary culture through music and digital media while still remaining true to our values. We are a digital branding platform that creates engaging communities around “Music With A Positive Influence”. 

52 weeks, 52 songs! From Monday December 1st 2014 we release a song (Radio Edit, Instrumental, Vocals) by Mercy Njoki for free download via www.soundcloud.com/themnproject as well as:

• A monthly video shoot released on the last Monday of every month 
• A themed acoustic live recording set (4 - 6 songs) every other month
• An intimate invite only concert every quarter
• Planned media tours, church tours and an East African tour to promote our agenda

#TheVoice

To be a recognised voice of truth, hope and soberness, among young professionals, specifically women in Kenya, Eastern Africa and eventually Africa.” @MercyNjoki254

Enter Mercy, a Masters in Psychology graduate and gifted singer/songwriter with big dreams and a global-sized heart. She’s looking to impact teens and young professionals; especially young women by helping them address and more importantly overcome every day struggles and issues, e.g. in living a fulfilled life, achieving dreams despite the challenges, having a reliable anchor and in that building a concrete sense of self or having an appreciation of life in the face of so many demands. 

A psychology by profession she is currently the school counselor at Rusinga Schools. Mercy is using her voice as a platform and gateway to positively influence young people through entertainment and education.

Her passion and voice seeks to inspire hope. The unprecedented level of engagement on social media and features alone are a testament of the impact our project is already having on the public just 3 months in. Involved in the project as well are several influential and experienced professionals such as the likes of music producers Robert “R. Kay” Kamanzi, Gideon “Gidi” Kimanzi and Jazz “That Guy” Odongo who are behind the success stories of Baba, Impossible, Niongoze, Asante and Natafuta to name a few.    


#TheCause 

Music is the universal language of the soul

Music plays a crucial role in our life intuitively and its strategic integration to business is thus essential for brands as music provides not just a personal relationship, but also a long-term loyal behaviour through emotion, experience and engagement. 

#theMNproject is not just about music but an authentic and powerful platform that reaches out to fans through different digital channels and events whose agenda and impact will positively influence the personality and reputation of partners involved.   
#theMNproject is breaking new ground and pushing the boundaries in music and digital media, by doing it in a grass-roots and heart-driven way. 

#TheRevelation

Interaction is becoming a barrier for communication between brands and customers nowadays but music appears to be an authentic bridge that can bring them together. 

The social power of music can move a whole community to action and companies can leverage this to engage their customers and provide meaning value on a long-term basis. 

Musicians have long been opinion leaders based on their ability to translate an intended message in a genuine way.  These word of mouth endorsements are a significantly more credible source of brand evaluation as customers now expect more than just functionality, but connection and exclusivity from a company. The cultural mission of music allows iconic brands to tap into society’s values and even inspire a shift in them. 

Kambua was born and raised in Nairobi, Kenya. Her love for music was evident from a tender age and has developed into a career over the years. She has worked as an actress for Heartstrings Ensemble in Kenya. She has also been the voice for commercials such as Delmonte, Mumias Sugar, Sunlight, KPLC and recently, Fresha Maisha Milk. Before pursuing a solo career, Kambua worked as a background vocalist for various artistes. 

In the summer of 2007 Kambua completed a summer performance program (certificate) at Berklee College of Music in Boston, MA. In 2008 she completed a BA in music at Ambrose University College, in Calgary, AB- her major being classical voice.

In 2009 Kambua received the Female Artiste of the Year Award at the annual Groove Awards, held in Nairobi, Kenya. She was also the recipient of the 2008 Afro Fusion Female Artiste of the Year award at the Kisima Awards. In the year 2011 Kambua was nominated for the East Africa Music Awards, (London), as well as the 2011 Mwafaka Awards. In 2012 she bagged the Song Writer of the Year Award in the annual Groove Awards. 

 

In March of 2010, Kambua spread her wings by joining Royal Media as a television host on a Sunday morning show- Rauka. She has since worked as an MC at various concerts and events in Kenya as well as being a radio host on Inuka, a mid-morning gospel show aired by Hot96 fm. 

Her musical journey has accorded her the privilege of working with Award-winning artistes such as Daddy Owen, Jimmy Gait, and most recently Anthony Faulkner (US-Based gospel singer). 

Kambua has two albums under her belt- Nishikilie and Nyumbani, and has embarked on her third CD with two singles - Again and Umetenda Mema - already released. The third CD titled “Umetenda Mema” is set for release soon. Before its release, there will be a number of singles and music videos that will be released starting with “Bado Nasimama”. 

“Umetenda Mema” is a project set to encourage people, and be a breath of fresh air in the musical scene.

Aside from more music, Kambua's long-term goals include being a humanitarian voice for young women and children. 

Kambua is married to Jackson Mathu and together are living in Nairobi, Kenya.


“Cotton – Candy Volcano” is unequivocally the most precise statement describing Vereso’s artistry. 
Her voice glides calmly over the music drawing you in and then explodes with a burst of emotion revealing the eclectic nature of her approach to sound and life.
As a classically trained pianist, she uses it to write elegant poetic lyrics that leave for personal  interpretation. 
Her debut album, Walk On, released in April 2016, incorporated sonic influences from a myriad of genres laid on an Afro foundation. Songs like Onte Kamake,has an Afro-Jazz feel; Mnaniona has eerie vocal arrangements.Her hit, Stuck in the Mud, has a Kwaito South African beat fused with East African Kapuka rhythms. Her spiritually transcendent experiences have led to her gracing stages like: the Blankets and Wine Festival , the Rift Valley Festival, Goethe Institut, Alliance Francaise and be a regular in the local and art scene.
Beautiful Mystery, released in May 2020, comes with a joyously playful sound; and  an Afro guitar lick carried through the song.
Vereso is releasing a new single every other month until the end of 2020. With
Kesho Kesho, coming up on the 3rd of July 2020 she says that this project has been influenced by the likes of Angelique Kidjo, Khadija Nin, Fatoumata Diawara, and Laura Mvula.Thus expect music that is Afro-centric and shows the versatility of the East African sound. This celebration of blackness comes at such a pivotal time where diversity of heritage is being celebrated.

Jumbosound Recordz is Kenya's number one record label with an aim of harnessing young talent and transforming it to internationally recognized levels.

James Onjala is following