WHAT IS SOCIAL AUDIO?

The "Leveraged Career Journey Show" with Bez Rengifo explores here the evolving landscape of social audio and livestreaming for marketing your personal brand in the 2020s & beyond. 

The guest here is Keith Keller from Melbourne, Australia.

On the show Bez & Keith discuss the 3 major players in this area as well as Keith's journey from community radio in the early 80s to online presenter and livestreamer in the 2020s. 

Keith has been researching the latest trends for well over a decade now and currently has a number of Social Audio shows discussing the latest strategies. 

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith now does weekly shows on Linkedin, Discord & Go Brunch, each of these formats offers it's own unique benefits. 

Here's a quick list of the differences.


(1) LINKEDIN LIVE EVENTS 


LinkedIn Audio Events have been folded into Linkedin Live Events so we are working on finding the best ways to recreate the 'Social Audio" experience here. 

There are a few variations on this idea at the moment so the research continues behind the scenes. 


(2) DISCORD COMMUNITY EVENTS 


Discord Community Events are a special type of voice channel format that you can create within a Discord community. 

They're designed to facilitate voice communication for events, conversations, and other gatherings where some people are talking and others are listening as the audience. 

Stage channels offer a range of great features that allow you to customize your events and are a fantastic great way to engage with your community and facilitate discussions around shared interests and topics. 


(3) GO BRUNCH VIRTUAL EVENTS 


Go Brunch Virtual Events are a unique and customisable solution for hosting virtual meetings, events, and webinars. 

The platform offers interactive virtual rooms that can be tailored to your specific needs, with themes, branding, and even asynchronous content like on demand videos and documents. 

One of the standout features of Go Brunch is the immersive and engaging natural of the virtual spaces you can create. 

These are designed to make your events more memorable and enjoyable. 

Go Brunch Virtual Events offer a versatile and innovative solution for virtual events, meetings, or gatherings and really do create a feeling of "BEING THERE"

Social Audio Meets Livestreaming (AI Summary)

"THE MICROPHONE MATTERS"

Elevating Audio Quality in Content Creation.

Whether you're recording a podcast, hosting a webinar, or fine-tuning your AI voice model, audio quality is everything. 

A great microphone isn’t just about clarity—it’s about capturing depth, tone, and presence that keeps your audience engaged.

🔊 Why does mic quality matter? 

(1) Clarity & Intelligibility

Poor audio is distracting. A crisp, well-balanced mic eliminates background noise and ensures every word lands with impact.

(2) Professionalism 

Whether in a Zoom meeting or a narrated video, high-quality audio commands attention and builds credibility.

(3) Listener Fatigue 

Harsh, distorted, or muffled sound forces listeners to strain, leading to disengagement over time.

🎛️ Choosing The Right Mic 

 ✔ Dynamic vs. Condenser? 

Condenser for studio-grade detail 
Dynamic for noise isolation  

 ✔ USB vs. XLR? 

USB for plug-and-play 
XLR for pro-level customization 

 ✔ Directional Pickup? 

Cardioid for solo work 
Omnidirectional for room recordings

No matter the setup, investing in a quality mic pays off in engagement, retention, and professionalism. 

What’s your go-to microphone, and how has it transformed your recordings?

Why The Microphone Matters (AI Summary)

Mastering Livestreaming Etiquette (AI Summary)

Perfecting Your Livestreaming Content (AI Summary)

Why does good sound matter for your podcasts and live events?

Good sound quality is crucial for both podcasts and live events because it significantly enhances the overall experience and engagement of the audience. 

Here are some reasons why good sound matters:

PODCASTS

1.	Engagement & Retention

High-quality audio makes podcasts more enjoyable to listen to, which can lead to higher listener retention. 

Poor sound quality can be distracting and may cause listeners to stop listening, even if the content is excellent.

2.	Credibility & Trust

Good audio quality can enhance the credibility and trustworthiness of the podcast host. 

Listeners are more likely to believe and respect the message when it is delivered clearly and professionally.

3.	Professionalism

High quality sound gives a podcast a professional edge, which is important for building a loyal audience and maintaining a strong brand image.

LIVE EVENTS

1.	Immersive Experience

Good sound production at live events creates an immersive experience for attendees. 

It ensures that speeches, presentations, and performances are clear and engaging, making the event more memorable.

2.	Engagement & Atmosphere

High-quality sound helps create an atmosphere that matches the mood of the event, enhancing audience engagement and participation.

3.	Professionalism & Success 

Professional sound production is essential for the success of an event. 

It requires the right equipment and setup to ensure that the audio is clear and consistent throughout the venue. 

In both contexts, good sound quality is not just about technical aspects but also about how it influences audience perception and engagement. 

Whether it's a podcast or a live event, high-quality audio is vital for delivering a compelling and memorable experience.

The Importance of Good Sound For Podcasts & Livestreams (AI Summary)

Social Audio Events Versus Podcasts (AI Summary)

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

The Importance of Good Sound For Podcasts & Livestreams (AI Summary)

KeithKeller