WHAT IS SOCIAL AUDIO?

The "Leveraged Career Journey Show" with Bez Rengifo explores here the evolving landscape of social audio and livestreaming for marketing your personal brand in the 2020s & beyond. 

The guest here is Keith Keller from Melbourne, Australia.

On the show Bez & Keith discuss the 3 major players in this area as well as Keith's journey from community radio in the early 80s to online presenter and livestreamer in the 2020s. 

Keith has been researching the latest trends for well over a decade now and currently has a number of Social Audio shows discussing the latest strategies. 

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith now does weekly shows on Linkedin, Discord & Go Brunch, each of these formats offers it's own unique benefits. 

Here's a quick list of the differences.


(1) LINKEDIN LIVE EVENTS 


LinkedIn Audio Events have been folded into Linkedin Live Events so we are working on finding the best ways to recreate the 'Social Audio" experience here. 

There are a few variations on this idea at the moment so the research continues behind the scenes. 


(2) DISCORD COMMUNITY EVENTS 


Discord Community Events are a special type of voice channel format that you can create within a Discord community. 

They're designed to facilitate voice communication for events, conversations, and other gatherings where some people are talking and others are listening as the audience. 

Stage channels offer a range of great features that allow you to customize your events and are a fantastic great way to engage with your community and facilitate discussions around shared interests and topics. 


(3) GO BRUNCH VIRTUAL EVENTS 


Go Brunch Virtual Events are a unique and customisable solution for hosting virtual meetings, events, and webinars. 

The platform offers interactive virtual rooms that can be tailored to your specific needs, with themes, branding, and even asynchronous content like on demand videos and documents. 

One of the standout features of Go Brunch is the immersive and engaging natural of the virtual spaces you can create. 

These are designed to make your events more memorable and enjoyable. 

Go Brunch Virtual Events offer a versatile and innovative solution for virtual events, meetings, or gatherings and really do create a feeling of "BEING THERE"

Social Audio Meets Livestreaming (AI Summary)

"THE MICROPHONE MATTERS"

Elevating Audio Quality in Content Creation.

Whether you're recording a podcast, hosting a webinar, or fine-tuning your AI voice model, audio quality is everything. 

A great microphone isn’t just about clarity—it’s about capturing depth, tone, and presence that keeps your audience engaged.

🔊 Why does mic quality matter? 

(1) Clarity & Intelligibility

Poor audio is distracting. A crisp, well-balanced mic eliminates background noise and ensures every word lands with impact.

(2) Professionalism 

Whether in a Zoom meeting or a narrated video, high-quality audio commands attention and builds credibility.

(3) Listener Fatigue 

Harsh, distorted, or muffled sound forces listeners to strain, leading to disengagement over time.

🎛️ Choosing The Right Mic 

 ✔ Dynamic vs. Condenser? 

Condenser for studio-grade detail 
Dynamic for noise isolation  

 ✔ USB vs. XLR? 

USB for plug-and-play 
XLR for pro-level customization 

 ✔ Directional Pickup? 

Cardioid for solo work 
Omnidirectional for room recordings

No matter the setup, investing in a quality mic pays off in engagement, retention, and professionalism. 

What’s your go-to microphone, and how has it transformed your recordings?

Why The Microphone Matters (AI Summary)

Mastering Livestreaming Etiquette (AI Summary)

Perfecting Your Livestreaming Content (AI Summary)

The rise of mobile first content consumption has been driven by several factors, including:

1.	Increased Smartphone Ownership

The widespread adoption of smartphones has made it easy for people to access and consume content on-the-go. 

2.	Faster Mobile Networks

The availability of high-speed mobile internet connections, such as 4G and 5G, has made it possible to stream high-quality video and audio content on mobile devices. 

3.	Mobile Friendly Content 

Content creators and platforms have optimized their content for mobile viewing, making it easier for users to consume content on smaller screens. 

4.	Social Media 

Mobile-friendly social media platforms like Instagram, TikTok, and Snapchat have become major channels for consuming and sharing short-form video content. 

5.	Streaming Services

Mobile apps for streaming services like Netflix, Hulu, and Spotify have made it easy to access a vast library of video and audio content on mobile devices. 

6.	Podcasts 

The rise of podcasts has created a new category of mobile content consumption, allowing users to listen to on-demand audio content while on-the-go.

Overall, the shift towards mobile content consumption has transformed the media landscape, enabling users to access a wide range of content anytime, anywhere.

The Rise of Mobile First Content Consumption (AI Summary)

Social Audio Events Versus Podcasts (AI Summary)

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

The Rise of Mobile First Content Consumption (AI Summary)

KeithKeller