WHAT IS SUBSTACK & WHY IS IT SO POPULAR?

Substack is a platform that lets writers, podcasters, and video creators publish directly to their audience and get paid through subscriptions.

Think of it as a hybrid between a blog, a newsletter service, and a social network.

What Does Substack Do?

• Publishing

Creators can write articles, record podcasts, or post videos.

All in one handy location.

• Distribution

Content is sent straight to subscribers’ inboxes and also lives on a clean, public-facing site.

• Monetisation

Writers can offer free or paid subscriptions.

A few hundred paying subscribers can already support a creator’s livelihood.

• Community

Features like Notes (a Twitter-like feed), Chat, and live video create real-time engagement between creators and their audiences.

Why Is It Popular?

• Simplicity

No need to juggle a blog, email tool, and social media, Substack combines them.

• Creator Control

You own your content and your subscriber list.

Substack is like a Swiss Army knife for creators

🛠️ Core Tools for Creators

• Publishing Platform:

Write essays, articles, serialized fiction, or newsletters using a clean, distraction-free editor.

• Email Distribution

Posts go straight to subscribers’ inboxes, ensuring direct reach without algorithms getting in the way.

• Audience Management

Substack handles subscriber lists, analytics, and payment processing so creators can focus on content.

🌱 Growth & Community Features

• Built In Discovery

Readers can browse and follow creators across genres, like a social feed for newsletters.

• Notes & Chat

Engage with readers in real time, fostering loyalty and feedback loops.

• Podcast Hosting

Creators can publish audio episodes directly on Substack and distribute them to major podcast apps.

Substack’s real magic lies in its simplicity
It lets creators build sustainable media businesses with minimal overheads.

Substack strips away the noise and lets creators focus on what they do best, making compelling content and building direct relationships with their audience.

WHAT IS SUBSTACK & WHY IS IT SO POPULAR?

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

WHAT IS SUBSTACK & WHY IS IT SO POPULAR?

KeithKeller