Jade Crider and Kirby Hasseman are back after a short break to talk NFL streaming chaos, the challenge of unplugging, and Gen Z’s new obsession with “Locking In.” They share lessons on focus, balance, and finding your audience—plus highlight the smart, tech-savvy NFC Scribe Pen and give a shoutout to PromoCares for their Water 4 Good campaign.

Quick insights, real talk, and a reminder to stay intentional in your work and life.

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Better Merch…Better Marketing: Locking In (And Marketing Lessons from the NFL)

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.