Not to be confused with “trial by fire,” a trial by Zoom can be a scary new experience for any hardened litigator. Luckily, others have pioneered best practices for courts, judges, and, yes, lawyers to follow. Host Dave Scriven-Young is joined by Judge Marsha J. Pechman and Judge Thomas Samuel Zilly from the United States District Court for the Western District of Washington.&nbsp; Together they share the journey going from in-person proceedings to a remote environment and road map the process along the way, including advice for displaying evidence, how to read a jury, what to wear, and much more!&nbsp; Stay tuned for Darryl Wilson’s tips for making great opening statements!

Trial by Zoom

Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state.

Stormie gives listeners actionable tips on:
- How to identify your buyer persona
- How to define desirability and the ways in which it translates to your buyer persona
- Why your buyer persona is a critical part of your marketing strategy
- The 8 parts of the Element of Success Wheel and how they correlate with your buyer persona

Counsel Cast

What is a buyer persona and how is it important to your law firm? with Stormie Andrews

If you are studying for the July bar exam, you’re not going to memorize every flashcard for the Multistate Bar Examination, and that’s OK. You can still pass.

ABA Journal: Asked and Answered

Think you won't pass the July bar exam? So did many others, but they did, say lawyers

Ernie Svenson-a.k.a. well-known blogger Ernie the Attorney-was an early evangelist for what he calls The Paperless Chase. The basic premise: "Anything you can do with paper, you can do more with PDF. Way more." 
 
Now he spends a lot of time teaching, training and speaking, all aimed at enabling small-firm and solo lawyers with the ability "to save money, make money and outmatch bigger firm adversaries," he says. 
 
In fact, calling Svenson an evangelist is an understatement. "The walls are closing in on lawyers who haven't adapted, with e-filing in the courts and the increased use of the PDF format by others," Svenson says. "It's here. It's good. Do it." 

Don't fear technology, Ernie Svenson urges; 'It's here; it's good; do it'

Microsoft products assist lawyers daily in document review and communication. In this episode of New Solo, host Adriana Linares talks to Ben Schorr, senior content developer at Microsoft, about the different tools Microsoft provides and how they lend themselves to a successful law firm. Their conversation includes Microsoft Office 365, OneDrive, and Outlook. They also discuss resources you can use to learn even more about Microsoft products. Ben Schorr is a Senior Content Developer at Microsoft. He was a Microsoft MVP for more than 19 years and involved with management and technology for more than 25. Special thanks to our sponsors, Clio,  Answer1,  PerfectIt, and Unbundled Attorney

Running Your Firm with Microsoft

Attorney Karen Karabinos from the law firm of Drew Eckl & Farnham discusses judicial estoppel and the impact on insurance claims.

Special thanks to our sponsor, A.M. Best Company, Best’s Recommended Insurance Attorneys & Adjusters, including Expert Service Providers.

The Application of Judicial Estoppel in Insurance Claims

How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability. Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.

Jordan Harbinger’s Networking Playbook for Lawyers

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What is a buyer persona and how is it important to your law firm? with Stormie Andrews

Legal Talk Network

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