Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.

Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.

Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/

Behind the Bricks: https://www.lego.com/en-us/careers/stories

World Employer Branding Day: https://www.worldemployerbrandingday.community/

The Employer Branding Podcast

Apple Podcasts

Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Netflix, Salesforce, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe: https://employerbrandingpodcast.com

Contact: info@linkhumans.com