Episode: 91

Series: SIG Share-Out

Episode Description:
Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue. 

Speakers:
Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP
Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator)
Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator)
Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP

Relevant Link:
Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?”: https://strategiesandvoices.org/Article-Details/what-happens-at-the-intersection-of-marketing-technology-and-information-technology

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Solving the Data Conundrums

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.