What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth.

Speakers:
Jennifer Ramsey, Co-founder and Principal, stage
Megan Senese, Co-founder and Principal, stage
Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson

The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.