Sales expert Jon Schumacher joins us in this episode of the LMScast podcast to discuss how online course creators can make more sales and convert more prospects into paying students. Jon specializes in sales in general, but also structuring around the sales conversion event. He shares insights into what needs to happen in order to generate sales in the current economy and time.
 
When it comes to success in sales, 80% of the campaign comes down to whether you’re matching the right person with the right offer in an offer that’s so good for their situation that they'd be stupid not to take it. That's 80% of the success of a selling or marketing campaign. The other 20% are aspects like your persuasion skills, your copy skills, the frosting on the cupcake, communication, and messaging. One of the largest mistakes we see is having the wrong offer in front of the wrong person will always leave you asking, "What happened?" That's the highest level as far as what to think about before you do any kind of sales or marketing campaign.
 
If you’d like to learn more about Jon Schumacher, be sure to head to JonSchumacher.com and WorkWithJon.co to see what he’s up to with his personal brand. You can Google “Jon Schumacher webinar” and you’ll find him there, too. Thanks for joining us!

344: How to Start Making Course Sales Now With Jon Schumacher

LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Chris Badgett, part of the team behind the #1 WordPress LMS plugin called LifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.