This group is all about online learning (or elearning), LMS system, and which teaching methodologies work best on the web. If you are interested in learning how to create better engagement in your online classroom, or if you are struggling to create a online course - this group is for you.

LMScast Episodes

Sales expert Jon Schumacher joins us in this episode of the LMScast podcast to discuss how online course creators can make more sales and convert more prospects into paying students. Jon specializes in sales in general, but also structuring around the sales conversion event. He shares insights into what needs to happen in order to generate sales in the current economy and time.
 
When it comes to success in sales, 80% of the campaign comes down to whether you’re matching the right person with the right offer in an offer that’s so good for their situation that they'd be stupid not to take it. That's 80% of the success of a selling or marketing campaign. The other 20% are aspects like your persuasion skills, your copy skills, the frosting on the cupcake, communication, and messaging. One of the largest mistakes we see is having the wrong offer in front of the wrong person will always leave you asking, "What happened?" That's the highest level as far as what to think about before you do any kind of sales or marketing campaign.
 
If you’d like to learn more about Jon Schumacher, be sure to head to JonSchumacher.com and WorkWithJon.co to see what he’s up to with his personal brand. You can Google “Jon Schumacher webinar” and you’ll find him there, too. Thanks for joining us!

344: How to Start Making Course Sales Now With Jon Schumacher

Nonprofit niche website builder Carol Stambaugh joins us on this episode of the LMScast podcast to discuss how online course creators and website building freelancers can serve the nonprofit niche by understanding the needs, mission, and profitability options of nonprofit organizations.

Carol shares her story, along with some great community building tips she’s used over the years to build up WordPress communities and nonprofit groups. She shares insights into how she got started in the nonprofit space and building websites for nonprofit businesses, along with some industry insights you may want to consider when entering the space.

Growing a community and community marketing are two large and important areas to online course creation. Stability early on is important to fostering a growing community. Being overly accessible to everyone by having all different times available for meetings can actually end up with less community stability. The consistency really helps with scaling. If you’re doing live/online events that time or format can change, but having general inconsistency will often end up with high community churn.
 
To learn more about Carol Stambaugh be sure to head to RadiateForGood.com. She’s also on Twitter at @carolstambaugh, and her email is carol@radiatewp.com. Thanks for joining us!

349: Exploring the WordPress LMS for Non Profits Niche and Community Building with Carol Stambaugh

Advertising expert Liana Ling joins us in this LMScast episode to discuss ideas for how to market your online course and scale with Facebook ads. Liana is from Power Up Strategy, where she helps empower business owners to get as many clients or customers as their hearts desire.
 
Liana understands the overwhelm many entrepreneurs feel, and she’s really big on repurposing content. If you create something once, use that content as many times as you can, and do it intentionally. For example, if you record a podcast, take the transcript and summarize it into a blog post. Cut portions of the podcast into short videos to put on Facebook Reels, Instagram Reels, TikTok, and Pinterest. Put the full video onto your YouTube channel and on LinkedIn. And you can also use software to push these out and to schedule them ahead of time. And you can take quotes and soundbites and make images with the quotes on them and put those all over the place.

The most resilient and most sustainable type of the funnels that Liana has worked with are the ones starting with freebies to build up your audience, and then selling to them through your emails on the back end. Liana’s advice is to just jump in, test, and have fun. Show your joy. It comes through, and people will respond to it.

To learn more about Liana Ling check out her website at PowerUpStrategy.com. She’s also on Instagram as The Lead Gen Queen, so you can reach out to her there, too. Thanks for joining us!

350: 17 Ideas for How to Market Your Online Course and Scale with Facebook Ads with Liana Ling

We’re joined by Todd Brown in this episode of the LMScast podcast where he shares some expert strategies for growing your online course and membership website via marketing methods based on great ideas. Todd created a philosophy called the E5 Method, and he shares how you can use that to optimize your marketing and get on the right track for your online education website.
 
A marketing campaign's big idea is the message that underlies all elements of a campaign to resonate with the audience you’re going after. It is something that resonates with your audience and is the source or reference for the methods and messaging of your marketing campaign.
 
Every marketing campaign, promotion, and marketing message has an idea behind it. The copy, the words, the phrases, the message, and the headline of those marketing messages are just expressing the idea. But behind every message is the big idea. What ultimately determines the success of a marketing campaign is rooted in the people in your audience resonating with your idea or message emotionally.
 
You can learn more about Todd Brown and the E5 Method at E5Bundle.com. His best stuff is in there. The E5 bundle has a bunch of stuff that you can go through that will give you a really solid understanding of what Todd and Chris talked about in this episode, but is much more in depth in his book. Thanks for joining us!

351: Mastering Modern Marketing with Todd Brown's E5 Method

Join us for a discussion with Chris Badgett and Micah Mitchell about how Infusionsoft, Keap, and ActiveCampaign users create powerful automated WordPress based membership sites with Memberium and LifterLMS. Memberium is a WordPress plugin that is deeply integrated with your CRM and helps you build powerful, automated membership sites.
 
Memberium controls access to what pages and resources on a website are open to the public or are only available for certain members. The deep integration between Memberium and your CRM allows you to use the actions people take on your site to trigger actions from your system, like providing them with a discount.
 
Micah has a long history in the Infusionsoft community, and Memberium has a partner implementation program to help people build and automate all the different things on their sites. Working with an expert can help speed up the setup process that can be technical and complicated at times.
 
One strategy you can take with a membership site is if you have a free ebook on your web website as a lead magnet, you could make that into a free mini series that’s protected on your site. Protecting the content in that way with a membership can give it a higher perceived value.
 
You can learn more at Memberium.com. Their support is helpful, so feel free to reach out. Micah encourages people that if you have something to share, to please share it with the world. Make your course, and don't let anything stop you. Thank you for joining us!

352: How Keap and ActiveCampaign Users Create Powerful Membership Sites with Memberium and LifterLMS

In this episode of the LMScast podcast, we’re joined by Facebook Ads expert Shelby Fowler where she shares how online course creators can leverage outbound Facebook ads in their businesses in order to get more cold traffic to their websites.
 
The top mistake people make with Facebook ads is not spending enough money, especially if you are doing your own ads, and you don't have a background of advertising.
 
Shelby shares a great example that if you have a webinar or a presentation, a masterclass or a five day challenge, and your running ads right now, the average cost per registration is probably somewhere between $8 and $12.
 
The second common mistake is that the creative on the ads is not great. A lot of ads are just not catchy enough. Many people are constantly consuming content on Instagram and Facebook, and everybody is vying for your ideal client's attention. When creating ads, it’s important to understand that there are other people running ads and in addition to that, their family members are posting, their friends are posting, and celebrities are posting to get their attention.
 
To learn more about Shelby Fowler and the awesome work she does be sure to check out FempireMedia.com, and you can find her Fempire Ads Agency where you can learn how to leverage the power of Facebook ads for your online course or membership website. Thanks for joining us!

353: Ultimate Guide to Facebook Ads For Course Creators with Shelby Fowler from Fempire Media

LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Chris Badgett, part of the team behind the #1 WordPress LMS plugin called LifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.