Marketing

There is marketing and there is management. Then there is marketing management. Aligning marketing to management is the same as aligning an engine to the steering wheel of the motor vehicle. One drives business growth and the other steers that growth to the ultimate destination. Marketing management is the process that is constantly optimising the performance of the marketing engine and ensuring the both management and marketing are delivering the results expected.

Marketing & Management

Digital technology is having a profound impact on marketing, media and advertising. But often it is the technology that leads the discussion rather than the strategy and implementation that the technology is able to facilitate and enable. The discussions here are with the professionals who are responsible for delivering the benefits of this technology to their organisations as they manage the transformation digital technology is enabling.

Digital & Technology

Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective.

https://www.trinityp3.com/2015/11/public-sector-marketing/

Alun Probert Chats With Darren About Government Communications And The Impact Of Digital

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to embrace change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Kylie Rogers, Managing Director of Mamamia Women’s Network and Lauren Joyce, Head of Broad, their strategic consultancy talk with Darren on how women are driving commerce today and why marketers may be missing out on this dominant audience by not marketing specifically to them in the way they want to be engaged.

https://www.trinityp3.com/2017/10/importance-marketing-to-women/

Kylie Rogers And Lauren Joyce Discuss With Darren The Importance Of Marketing To Women

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choice in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers.

https://www.trinityp3.com/2017/12/challenges-changes-automotive-marketing/

Peter Anderson And Darren Talk About The Challenges And Changes In Automotive Marketing

Andy Lark is the Chief Marketer and Chair of Group Lark. He is also been a CMO, a board adviser, a Non-Executive Director and industry commentator and here discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support.

https://www.trinityp3.com/2018/06/challenges-facing-cmos-today/

Andy Lark And Darren Chat About The Challenges Facing CMOs

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Adam Good And Darren Talk About Navigating Digital Transformation

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customer most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. You can hear Mari speak at AdTech Sydney March 12 & 13 2019. Details available here. https://www.trinityp3.com/business-events/

https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

Julian Barrans is the Business Director for TrinityP3 in Asia, but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth.

https://www.trinityp3.com/2019/01/managing-marketing-marketing-strategy-planning-and-implementation-from-a-cmo-perspective/

Julian Barrans And Darren Discuss Marketing Strategy, Planning And Implementation

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

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