The better you are able to understand the needs, wants and desires of your audience the better you are able to give your customer the experience they are willing to pay. Data allows marketers to better understand their customers and potential customer at scale and make the plans and decisions that will attract an unfair share of their attention and business. It is not just a series of 1s and 0s or pages of spreadsheets. But how do you unlock the value within that data and turn it into the insights you need to drive your business?

Data Analytics

Digital technology is having a profound impact on marketing, media and advertising. But often it is the technology that leads the discussion rather than the strategy and implementation that the technology is able to facilitate and enable. The discussions here are with the professionals who are responsible for delivering the benefits of this technology to their organisations as they manage the transformation digital technology is enabling.

Digital & Technology

strat mkt

Strategic Marketing Management Sheffield Hallam University Tarc 27th July 2013

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men style. And provide insights into why we work they way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

TheHealthcareExecutive.net | info@thehealthcareexecutive.net

In today's competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them. 

In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion. A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important factor at a generic level. However, many are common to all marketing strategies.

Program SMEs:
Angela Jaco, MBA, MHA, FACHE, Education Chair, Idaho Healthcare Executive Forum
Keith Hoerth, MHA, Education Committee, Central IL Chapter of ACHE
Greg Wahlstrom, MBA, HCM, President & CEO, The Healthcare Executive
Ramiro Roman, M.S., Chief Marketing Officer, API Healthcare A GE Healthcare Company
Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
Randall Carter, Senior Vice President, Planetree, Inc.

Please join Central Illinois American College of Healthcare Executives and Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth, Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion. This event will include an opportunity for Q&A.

With this course, you will gain insight and tactics to:
- Understand the techniques for marketing health care and staying ahead of the competition
- Learn how physicians, payors and patients make their referral and selection process choices
- Target your market segments for effective, tailored marketing
- Strengthen the relationship between your strategic plan and your marketing message
- Develop marketing approaches that are driven by customer need – current and future
- Determine your competitive edge in the health care market place
- Preparing for diversity readiness

To Access the PowerPoint for this presentation:
https://spaces.hightail.com/space/g8sE6

As an independent chartered Chapter of the American College of Healthcare Executives Central Illinois Chapter of ACHE is authorized to award 1.5 hours of Qualified Education Credit toward advancement or recertification in the American College of Healthcare Executives. 

Participants in this program who wish to have it considered for Qualified Education (non-ACHE) credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.



Strategic Marketing: Winning The Battle For Market And Shares

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

In today's competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them.



In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion. A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others.



Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important factor at a generic level. However, many are common to all marketing strategies.Please join Central Illinois American College of Healthcare Executives and Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth, Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion. This event will include an opportunity for Q&A.



With this panel discussion, you will gain insight and tactics to:
- Understand the techniques for marketing health care and staying ahead of the competition
- Learn how physicians, payors and patients make their referral and selection process choices
- Target your market segments for effective, tailored marketing
- Strengthen the relationship between your strategic plan and your marketing message
- Develop marketing approaches that are driven by customer need – current and future
- Determine your competitive edge in the health care market place
- Preparing for diversity readiness



As an independent chartered Chapter of the American College of Healthcare Executives Central Illinois Chapter of ACHE is authorized to award 1.5 hours of Qualified Continuing Education Credit toward advancement or recertification in the American College of Healthcare Executives. Participants in this program who wish to have it considered for Qualified Education (non-ACHE) credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.



Cost for this program are completely “FREE” to healthcare professionals

  Our Team strives to offer the best programs at the lowest cost possible
  Be sure to follow up on social media for chances to receive discount codes for future programs
  We also have bundle options located on “Prices & Packages” page
  We also offer organization and corporate discounts contact us for more info
  2% of all webinar revenue generated will be used to provide financial support for a selected graduate of an MBA or MHA program who is selected to complete an administrative fellowship at a newly created healthcare organization

Strategic Marketing Winning The Market For Battle And Shares

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to embrace change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choice in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Adam Good And Darren Talk About Navigating Digital Transformation

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customer most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a retrospective exercise.

https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
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