A procurement professional described media as one of the oldest commodities in the world. But the fact is this over simplifies what is an incredibly complex and dynamic trading eco-system and the person that tries to commoditise media will invariable miss out on harnessing the very power media provides organisations - the ability to reach, engage and change the behaviour of the audience. So how do we unlock the value trapped within the media market and deliver the results for our brands and businesses.

Media & Media Advertising

Content marketing is not advertising. Just as social media is as much social as it is a media. But both are increasingly important tools for the marketing and corporate strategy. How they are used and integrated into that strategy is important. Be it to communicate a new strategy to stakeholders or tell a brand story or engage customers in content that informs, entertains and educates and that they want to share socially.

Content & Social Media Marketing

Digital technology is having a profound impact on marketing, media and advertising. But often it is the technology that leads the discussion rather than the strategy and implementation that the technology is able to facilitate and enable. The discussions here are with the professionals who are responsible for delivering the benefits of this technology to their organisations as they manage the transformation digital technology is enabling.

Digital & Technology

In an industry category often accused of lacking in gender diversity (or in fact any diversity) the Managing Marketing podcast showcases some of the many talented and experienced women working in marketing, media and advertising. Marketers, Advertisers, Agency Leaders, Procurement and more all share their insights, experience and expertise in conversations on Managing Marketing.

Women On Marketing

Shawn Callahan, founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where often marketers and their agencies get the storytelling concept wrong and questions the merits of story-doing, the latest trend in the advertising industry.

https://www.trinityp3.com/2015/07/storytelling-in-business-and-marketing/

Shawn Callahan And Darren Discuss Storytelling And Where Marketers Go Wrong

Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism and the role of brands as content publishers. Specifically he shares examples of where some brands are getting it right and the resources and partnership they have to deliver the strategy.

https://www.trinityp3.com/2015/12/content-marketing-and-brand-journalism/

Rakhal Ebeli And Darren Discuss The Role Of Content Marketing And Brand Journalism In Brand Building

Jeff Bullas is the CEO at jeffbullas.com and a entrepreneur, blogger, author and marketers, who talks with Darren on the importance of strategy and a focus on return on investment when using digital, content and social media marketing techniques to ensure effectiveness and to focus you on performance in the face of increasing opportunities and options.

https://www.trinityp3.com/2016/12/digital-content-social-media-marketing/

Jeff Bullas And Darren Discuss The Role Of Digital, Content And Social Media In Marketing

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to embrace change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choice in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Adam Good And Darren Talk About Navigating Digital Transformation

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers they are increasingly challenged with not just managing this complex relationship but also contributing to overall marketing performance too.

https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/

David Angell And Darren Discuss The Role And Challenges Facing Media Agencies

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customer most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Nicole Sheffield is an industry leader in digital media holding roles as the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this made even more complicated by the constant evolving nature of the eco-system and challenging marketers to deliver meaningful results for brands and business.

https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today.

https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance.

Listen to David Angell's new podcast "Media Angles" here https://soundcloud.com/user-485059186

https://www.trinityp3.com/2018/08/importance-of-media-agency-contracts/

David Angell And Darren Discuss The Importance Of Media Agency Contracts

Shawn Callahan, award winning author or Putting Stories to Work and co-founder of Anecdote, business storytelling company shares anecdotes with Darren about the role of storytelling in business and how often people get the concept of storytelling wrong when it comes to using it as a business tool, continuing their podcast discussion from 2015.

https://www.trinityp3.com/2018/09/storytelling-for-business-role-of-anecdotes/

Shawn Callahan And Darren Chat About Storytelling For Business And The Role Of Anecdotes

David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies are changing but that perhaps advertisers are not taking full advantage of the changes in the way digital media buying is done today.

https://www.trinityp3.com/2018/10/digital-media-buying-are-marketers-getting-benefits/

David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit

Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and business and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders.

https://www.trinityp3.com/2018/12/important-use-of-brand-story/

Mark Jones And Darren Discuss The Important Use Of A Brand Story

Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of on-line community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications.

https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/

Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management

Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares with Darren her extensive agency perspective of best practice pitching, worst practice pitching and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process.

https://www.trinityp3.com/2019/02/good-bad-ugly-media-agency-pitches/

Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches

Zena Churchill is the Director of Max & Buddy Marketing Experts with experience managing marketing teams and agency teams. Here Zena discusses with Darren the challenges facing organisation in adapting and responding to the complex changes within the market and they explore the opportunities provided in General Stanley McChrystal’s book Team of Teams for organisation to restructure as a way of becoming future proof.

https://www.trinityp3.com/2019/02/organisational-resilience-adaptability-agility/

Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility

Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network and moderating a CMO panel at Ad Tech Sydney in March 2019 to discuss taking customer experience to the next level. Jo shares her view on the fact the market has reached a tipping point where many organisations are building their brands through managing customer experience enabled by technology platforms and customer data.

https://www.trinityp3.com/2019/02/building-brands-through-better-customer-experience/

Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience

Virginia Hyland is founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value.

https://www.trinityp3.com/2019/03/state-of-media-for-independent-agencies/

Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. They look at the promise of digital marketing and share why much of the benefits of digital marketing have failed to materialise.

https://www.trinityp3.com/2019/03/digital-marketing-not-lived-up-to-promise/

Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine