There is marketing and there is management. Then there is marketing management. Aligning marketing to management is the same as aligning an engine to the steering wheel of the motor vehicle. One drives business growth and the other steers that growth to the ultimate destination. Marketing management is the process that is constantly optimising the performance of the marketing engine and ensuring the both management and marketing are delivering the results expected.

Marketing & Management

The better you are able to understand the needs, wants and desires of your audience the better you are able to give your customer the experience they are willing to pay. Data allows marketers to better understand their customers and potential customer at scale and make the plans and decisions that will attract an unfair share of their attention and business. It is not just a series of 1s and 0s or pages of spreadsheets. But how do you unlock the value within that data and turn it into the insights you need to drive your business?

Data Analytics

Digital technology is having a profound impact on marketing, media and advertising. But often it is the technology that leads the discussion rather than the strategy and implementation that the technology is able to facilitate and enable. The discussions here are with the professionals who are responsible for delivering the benefits of this technology to their organisations as they manage the transformation digital technology is enabling.

Digital & Technology

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In an industry category often accused of lacking in gender diversity (or in fact any diversity) the Managing Marketing podcast showcases some of the many talented and experienced women working in marketing, media and advertising. Marketers, Advertisers, Agency Leaders, Procurement and more all share their insights, experience and expertise in conversations on Managing Marketing.

Women On Marketing

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men style. And provide insights into why we work they way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to embrace change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Jon Holloway is the founder of Zuper Superannuation and here he discusses with Darren the marketing challenges facing financial services companies in leveraging the full potential of marketing and advertising to innovate and build their banking and insurance brands and businesses.

https://www.trinityp3.com/2017/06/marketing-and-advertising-financial-services/

Jon Holloway And Darren Discuss The Challenges Of Marketing In The Financial Services Category

Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Kylie Rogers, Managing Director of Mamamia Women’s Network and Lauren Joyce, Head of Broad, their strategic consultancy talk with Darren on how women are driving commerce today and why marketers may be missing out on this dominant audience by not marketing specifically to them in the way they want to be engaged.

https://www.trinityp3.com/2017/10/importance-marketing-to-women/

Kylie Rogers And Lauren Joyce Discuss With Darren The Importance Of Marketing To Women

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choice in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers.

https://www.trinityp3.com/2017/12/challenges-changes-automotive-marketing/

Peter Anderson And Darren Talk About The Challenges And Changes In Automotive Marketing

Andy Lark is the Chief Marketer and Chair of Group Lark. He is also been a CMO, a board adviser, a Non-Executive Director and industry commentator and here discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support.

https://www.trinityp3.com/2018/06/challenges-facing-cmos-today/

Andy Lark And Darren Chat About The Challenges Facing CMOs

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Adam Good And Darren Talk About Navigating Digital Transformation

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customer most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how as a Chartered Profession the IPA is providing a professional accreditation program for advertising professionals globally. They also compare advertising and management consulting identifying some key differences.

https://www.trinityp3.com/2018/08/profession-of-advertising-compared-to-management-consultants/

John Oldfield And Darren Discuss The Profession Of Advertising And Management Consulting

Nicole Sheffield is an industry leader in digital media holding roles as the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this made even more complicated by the constant evolving nature of the eco-system and challenging marketers to deliver meaningful results for brands and business.

https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. You can hear Mari speak at AdTech Sydney March 12 & 13 2019. Details available here. https://www.trinityp3.com/business-events/

https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

Julian Barrans is the Business Director for TrinityP3 in Asia, but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth.

https://www.trinityp3.com/2019/01/managing-marketing-marketing-strategy-planning-and-implementation-from-a-cmo-perspective/

Julian Barrans And Darren Discuss Marketing Strategy, Planning And Implementation

Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of on-line community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications.

https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/

Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management

Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares with Darren her extensive agency perspective of best practice pitching, worst practice pitching and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process.

https://www.trinityp3.com/2019/02/good-bad-ugly-media-agency-pitches/

Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches

Zena Churchill is the Director of Max & Buddy Marketing Experts with experience managing marketing teams and agency teams. Here Zena discusses with Darren the challenges facing organisation in adapting and responding to the complex changes within the market and they explore the opportunities provided in General Stanley McChrystal’s book Team of Teams for organisation to restructure as a way of becoming future proof.

https://www.trinityp3.com/2019/02/organisational-resilience-adaptability-agility/

Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility

Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network and moderating a CMO panel at Ad Tech Sydney in March 2019 to discuss taking customer experience to the next level. Jo shares her view on the fact the market has reached a tipping point where many organisations are building their brands through managing customer experience enabled by technology platforms and customer data.

https://www.trinityp3.com/2019/02/building-brands-through-better-customer-experience/

Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience

Virginia Hyland is founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value.

https://www.trinityp3.com/2019/03/state-of-media-for-independent-agencies/

Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine