data science

The better you are able to understand the needs, wants and desires of your audience the better you are able to give your customer the experience they are willing to pay. Data allows marketers to better understand their customers and potential customer at scale and make the plans and decisions that will attract an unfair share of their attention and business. It is not just a series of 1s and 0s or pages of spreadsheets. But how do you unlock the value within that data and turn it into the insights you need to drive your business?

Data Analytics

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

In January 2020 we launched the first book of those conversation to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great.

Read more about the book here 
https://www.trinityp3.com/marketing-management-book/

Conversations in Managing Marketing - The Book

Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered in 2020. She also looks to the year ahead with optimism, outlining an ambitious agenda for the organisation in the coming year both from a regulatory and educational perspective.

https://www.trinityp3.com/2021/03/data-driven-marketing/

Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men style. And provide insights into why we work they way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.

https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

Scott Hagedorn, CEO of the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making.

https://www.trinityp3.com/2017/09/complexity-increasing-media-market/

Scott Hagedorn And Darren Chat About Dealing With The Increasing Complexity Of The Media Market

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/

Nick Law And Darren Chat About Creativity In A Digital Age

LANGUAGE WARNING: Mark Ritson is well known for his course language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing. Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. He Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.

https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/

Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that needs to go with taking on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved.

https://www.trinityp3.com/2019/05/importance-leveraging-optimising-sponsorships/

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine