Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
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TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
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