The better you are able to understand the needs, wants and desires of your audience the better you are able to give your customer the experience they are willing to pay. Data allows marketers to better understand their customers and potential customer at scale and make the plans and decisions that will attract an unfair share of their attention and business. It is not just a series of 1s and 0s or pages of spreadsheets. But how do you unlock the value within that data and turn it into the insights you need to drive your business?

Data Analytics

customer

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men style. And provide insights into why we work they way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

1. Operationalise customer empathy 
2. Hire for customer orientation
3. Democratize customer insights 
4. Facilitate direct interaction with customers 
5. Link employee culture to customer outcomes 
6. Tie compensation to the customer

EP 168 - จะสร้างองค์กรที่เป็น Customer - Centric ได้ยังไง

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

EP 296 MM - Customer Centric Journey

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

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