At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

In January 2020 we launched the first book of those conversation to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great.

Read more about the book here 
https://www.trinityp3.com/marketing-management-book/

Conversations in Managing Marketing - The Book

Welcome to TrinityP3 for FIVE. This is a curated newsletter of the five things the TrinityP3 team thinks you must read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on Sunday, you can get up to speed, feel more informed, or even get a head start on your week.

Remember that you can sign up for the email or LinkedIn versions of the newsletter. We have also launched this experimental AI audio edition here (the AI robots have views on Adland, people!).

This week’s curator is Nick Hand, Senior Finance Consultant, TrinityP3

Bunnings Breach – A Test of Privacy | Coke’s AI backlash |  Social Media Ban and more - November 24

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is Ellie Angell, Business Director, TrinityP3.

Black Friday hype? | LinkedIn now AI generated? | DEI rollbacks and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is marketer, Michael Smolders.

Spotify Wrapped | Google search problem | Procurement scammers and more - December 8

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 senior consultant, Nic Christensen.

Omnicom-IPG merger | Publicis’ Snoop ‘top’ Dogg? | US Tech/Media stock highs | Murdoch’s Succession drama and more December 15

Welcome back to TrinityP3 for FIVE for 2025. A curated newsletter of the five things the TrinityP3 team believe you may have missed over the holidays.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 founder and Global CEO, Darren Woolley.

TikTok Ban | Amazon Retail Media | Meta Madness | Aussie Agency Media And More

Where’s the Aus Day controversy? | Burrowes buys Mumbrella back | DAZN shakes up sports rights and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Stephen Wright, Global Media Business Director, TrinityP3.

Omnicom IPG sell merger | Publicis buys Barry | The AI wars and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Nikki Clarkson, CMOTop50, NED, Mentor and one time NBL Cheerleader.
.

The Great Northern Backlash | All things Super Bowl | Musk targets brands and WFA and more

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. 
The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media.
But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success.
Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry.

Listener's note: Since the publication of this podcast, Michael Lynch, Publisher of Campaign Brief, has reached out to inform us that the outlet has now ended its "pay to play" policies*, which saw the publisher require agencies/media owners seeking to have their media release published on the site to sign up for advertising packages of between $750-$2000 (or $550 if you wanted a one-off news story that would lead that day's CB Daily Bulletin). The change (which, to our knowledge, was not publicly announced at the time) coincided with Campaign Brief switching off its anonymous comment thread**, following massive pressure from the creative agencies*** who made the difficult decision to boycott the publication****. TrinityP3's position on play-to-play remains that all trade publishers should disclose their commercial arrangements in line with AANA regulations***. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

* https://mumbrella.com.au/agencies-considering-pulling-out-despite-campaign-brief-apology-questions-arise-around-pay-to-play-model-852207 
** https://campaignbrief.com/change-starts-today-campaign-brief-introduces-stricter-comment-moderation-policy/ 
*** https://mumbrella.com.au/pressure-mounts-as-leo-burnett-saatchi-saatchi-special-australia-and-more-pull-the-plug-on-campaign-brief-853681 
**** https://www.linkedin.com/pulse/trinityp3-five-campaign-brief-linkedin-furore-era-transparency-fundc/?trackingId=jRNnyXUcT%2FmelGb4EnSX1A%3D%3D

Arvind Hickman And Darren Talk About The Challenges Of The Trade Media

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. 
Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing customer experience. She discusses pricing strategies amidst rising costs, the significance of day part marketing, and the potential of retail media in QSRs. 
Kim also reflects on her personal achievements, including launching a successful loyalty program with Katy Perry, highlighting the emotional connection consumers have with food brands.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  
Listen on Podbean: https://managingmarketing.podbean.com/   
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kim Russell And Darren Talk On The Challenges And Opportunities In QSR Marketing

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.

https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

Scott Hagedorn, CEO of the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making.

https://www.trinityp3.com/2017/09/complexity-increasing-media-market/

Scott Hagedorn And Darren Chat About Dealing With The Increasing Complexity Of The Media Market

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today.

https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/

Nick Law And Darren Chat About Creativity In A Digital Age

LANGUAGE WARNING: Mark Ritson is well known for his course language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing. Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that needs to go with taking on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved.

https://www.trinityp3.com/2019/05/importance-leveraging-optimising-sponsorships/

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

Managing Marketing

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