Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven and James Procter is the Founder and Creative Director of data led agency One Small Step Collective and they discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connecting media and creative is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
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