The better you are able to understand the needs, wants and desires of your audience the better you are able to give your customer the experience they are willing to pay. Data allows marketers to better understand their customers and potential customer at scale and make the plans and decisions that will attract an unfair share of their attention and business. It is not just a series of 1s and 0s or pages of spreadsheets. But how do you unlock the value within that data and turn it into the insights you need to drive your business?

Data Analytics

A procurement professional described media as one of the oldest commodities in the world. But the fact is this over simplifies what is an incredibly complex and dynamic trading eco-system and the person that tries to commoditise media will invariable miss out on harnessing the very power media provides organisations - the ability to reach, engage and change the behaviour of the audience. So how do we unlock the value trapped within the media market and deliver the results for our brands and businesses.

Media & Media Advertising

The concept of the advertising agency is now well into its second century and while somethings have changed dramatically, there are still something that are exactly the same. While technology has had a huge impact in the 21st Century on the scope of work the agency undertakes, be it a creative, media, digital, content, PR or other, the fact is at the core it still relies on people and ideas. But how will the agency model evolve? Is it in-house, out-house, in-sourced or other?

Advertising & Agencies

Creativity and innovation drive business growth and are the foundation of much of advertising, media and marketing. But how do you foster these within your organisation, how do you apply them effectively to the marketing process and how do you value it or justify the cost when challenged? These are important considerations not just for advertising agencies, or their marketing clients, but for all businesses competing in increasingly complex and challenging economies.

Creativity & Innovation

Digital technology is having a profound impact on marketing, media and advertising. But often it is the technology that leads the discussion rather than the strategy and implementation that the technology is able to facilitate and enable. The discussions here are with the professionals who are responsible for delivering the benefits of this technology to their organisations as they manage the transformation digital technology is enabling.

Digital & Technology

strat mkt

Strategic Marketing Management Sheffield Hallam University Tarc 27th July 2013

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men style. And provide insights into why we work they way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

TheHealthcareExecutive.net | info@thehealthcareexecutive.net

In today's competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them. 

In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion. A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important factor at a generic level. However, many are common to all marketing strategies.

Program SMEs:
Angela Jaco, MBA, MHA, FACHE, Education Chair, Idaho Healthcare Executive Forum
Keith Hoerth, MHA, Education Committee, Central IL Chapter of ACHE
Greg Wahlstrom, MBA, HCM, President & CEO, The Healthcare Executive
Ramiro Roman, M.S., Chief Marketing Officer, API Healthcare A GE Healthcare Company
Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
Randall Carter, Senior Vice President, Planetree, Inc.

Please join Central Illinois American College of Healthcare Executives and Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth, Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion. This event will include an opportunity for Q&A.

With this course, you will gain insight and tactics to:
- Understand the techniques for marketing health care and staying ahead of the competition
- Learn how physicians, payors and patients make their referral and selection process choices
- Target your market segments for effective, tailored marketing
- Strengthen the relationship between your strategic plan and your marketing message
- Develop marketing approaches that are driven by customer need – current and future
- Determine your competitive edge in the health care market place
- Preparing for diversity readiness

To Access the PowerPoint for this presentation:
https://spaces.hightail.com/space/g8sE6

As an independent chartered Chapter of the American College of Healthcare Executives Central Illinois Chapter of ACHE is authorized to award 1.5 hours of Qualified Education Credit toward advancement or recertification in the American College of Healthcare Executives. 

Participants in this program who wish to have it considered for Qualified Education (non-ACHE) credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.



Strategic Marketing: Winning The Battle For Market And Shares

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of the consulting firms who are increasingly acquiring digital agencies to expand their range of marketing services.

https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/

Bruno Gralpois And Darren Talk About The Transformation Of The Agency Ecosystem

Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value based. They discuss the role of performance based models and incentives and the need for agencies to transform their compensation models to thrive.

https://www.trinityp3.com/2016/08/putting-value-back-into-agency-remuneration/

Mike Duda And Darren Explore The Concept Of True Performance Payments For Agencies

In today's competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them.



In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion. A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others.



Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important factor at a generic level. However, many are common to all marketing strategies.Please join Central Illinois American College of Healthcare Executives and Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth, Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion. This event will include an opportunity for Q&A.



With this panel discussion, you will gain insight and tactics to:
- Understand the techniques for marketing health care and staying ahead of the competition
- Learn how physicians, payors and patients make their referral and selection process choices
- Target your market segments for effective, tailored marketing
- Strengthen the relationship between your strategic plan and your marketing message
- Develop marketing approaches that are driven by customer need – current and future
- Determine your competitive edge in the health care market place
- Preparing for diversity readiness



As an independent chartered Chapter of the American College of Healthcare Executives Central Illinois Chapter of ACHE is authorized to award 1.5 hours of Qualified Continuing Education Credit toward advancement or recertification in the American College of Healthcare Executives. Participants in this program who wish to have it considered for Qualified Education (non-ACHE) credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.



Cost for this program are completely “FREE” to healthcare professionals

  Our Team strives to offer the best programs at the lowest cost possible
  Be sure to follow up on social media for chances to receive discount codes for future programs
  We also have bundle options located on “Prices & Packages” page
  We also offer organization and corporate discounts contact us for more info
  2% of all webinar revenue generated will be used to provide financial support for a selected graduate of an MBA or MHA program who is selected to complete an administrative fellowship at a newly created healthcare organization

Strategic Marketing Winning The Market For Battle And Shares

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to embrace change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

Adam Ferrier is the founder of Ferrier & Friends and the founder of MSIX and here he talks with Darren about the increasing role of science in marketing and the importance of the symbiotic relationship between the Mad Men and the Math Men in driving innovation, creativity and most importantly performance.

https://www.trinityp3.com/2017/06/role-of-science-in-marketing-advertising/

Adam Ferrier And Darren Discuss The Increasing Role Of Science In Marketing And Advertising

Luke Brown CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at the annual Advertising Financial Management Conference, this year in San Diego, USA. Covering everything from Block Chain, to Transparency. Bot Fraud to Compensation and more.

https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/

Lyndon Brill And Darren Review The ANA Advertising Financial Management Conference In San Diego

Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad.

https://www.trinityp3.com/2017/10/business-innovation-beyond-fad/

Lee Styger And Darren Chat About The Role Of Innovation Beyond A Management Fad

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired.

https://www.trinityp3.com/2017/11/agencies-consultants-mergers-acquisitions/

Ben Tolley And Darren Chat About Agencies, Consultants, Mergers And Acquisitions

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choice in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Adam Good And Darren Talk About Navigating Digital Transformation

Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation and manage the customer experience as a way of building brand. He brings a unique perspective with experience in the Army, business school and years in digital and direct marketing.

https://www.trinityp3.com/2018/04/talking-digital-innovation-and-cx-for-business/

Erik Ingvoldstad And Darren Talk Digital, Innovation And CX For Business

Ed Pank is the Managing Director of WARC Asia and a self confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren on the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation.

https://www.trinityp3.com/2018/03/discussing-creativity-innovation-importance-to-business/

Ed Pank And Darren Discuss Creativity, Innovation And The Importance To Business

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers they are increasingly challenged with not just managing this complex relationship but also contributing to overall marketing performance too.

https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/

David Angell And Darren Discuss The Role And Challenges Facing Media Agencies

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customer most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

Nicole Sheffield is an industry leader in digital media holding roles as the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this made even more complicated by the constant evolving nature of the eco-system and challenging marketers to deliver meaningful results for brands and business.

https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today.

https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance.

Listen to David Angell's new podcast "Media Angles" here https://soundcloud.com/user-485059186

https://www.trinityp3.com/2018/08/importance-of-media-agency-contracts/

David Angell And Darren Discuss The Importance Of Media Agency Contracts

Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. Her she chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong.

https://www.trinityp3.com/2018/09/advertising-agency-new-business-successes-and-failures/

Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures

David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies are changing but that perhaps advertisers are not taking full advantage of the changes in the way digital media buying is done today.

https://www.trinityp3.com/2018/10/digital-media-buying-are-marketers-getting-benefits/

David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit

Jane Caro, author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and in her own words, a jumped-up ‘award winning’ copywriter and Walkley Award recipient. She chats with Darren on her love of words, her passion for people and the role of education, empathy and diversity in creativity.

https://www.trinityp3.com/2018/12/power-of-words-creativity-education-diversity/

Jane Caro And Darren Talk About The Power Of Words, Creativity, Education And Diversity

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven and James Procter is the Founder and Creative Director of data led agency One Small Step Collective and they discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connecting media and creative is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine