The better you are able to understand the needs, wants and desires of your audience the better you are able to give your customer the experience they are willing to pay. Data allows marketers to better understand their customers and potential customer at scale and make the plans and decisions that will attract an unfair share of their attention and business. It is not just a series of 1s and 0s or pages of spreadsheets. But how do you unlock the value within that data and turn it into the insights you need to drive your business?

Data Analytics

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team thinks you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s special guest curator is renowned marketer, John Thompson.

Media’s existential crisis | Govt pitching season | The Election winners and more - November 10

Welcome to TrinityP3 for FIVE. This is a curated newsletter of the five things the TrinityP3 team thinks you must read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on Sunday, you can get up to speed, feel more informed, or even get a head start on your week.

Remember that you can sign up for the email or LinkedIn versions of the newsletter. We have also launched this experimental AI audio edition here (the AI robots have views on Adland, people!).

This week’s curator is Nick Hand, Senior Finance Consultant, TrinityP3

Bunnings Breach – A Test of Privacy | Coke’s AI backlash |  Social Media Ban and more - November 24

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is Ellie Angell, Business Director, TrinityP3.

Black Friday hype? | LinkedIn now AI generated? | DEI rollbacks and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is marketer, Michael Smolders.

Spotify Wrapped | Google search problem | Procurement scammers and more - December 8

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 senior consultant, Nic Christensen.

Omnicom-IPG merger | Publicis’ Snoop ‘top’ Dogg? | US Tech/Media stock highs | Murdoch’s Succession drama and more December 15

Welcome back to TrinityP3 for FIVE for 2025. A curated newsletter of the five things the TrinityP3 team believe you may have missed over the holidays.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up to the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on adland, people!)

This week’s curator is TrinityP3 founder and Global CEO, Darren Woolley.

TikTok Ban | Amazon Retail Media | Meta Madness | Aussie Agency Media And More

Where’s the Aus Day controversy? | Burrowes buys Mumbrella back | DAZN shakes up sports rights and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Stephen Wright, Global Media Business Director, TrinityP3.

Omnicom IPG sell merger | Publicis buys Barry | The AI wars and more

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team believe you need to read this week.

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week.

And don’t forget you can sign up for the email version of the newsletter or the LinkedIn version. We have also launched this experimental AI audio edition (the AI robots have views on Adland, people!)

This week’s curator is Nikki Clarkson, CMOTop50, NED, Mentor and one time NBL Cheerleader.
.

The Great Northern Backlash | All things Super Bowl | Musk targets brands and WFA and more

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. 
The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media.
But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success.
Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry.

Listener's note: Since the publication of this podcast, Michael Lynch, Publisher of Campaign Brief, has reached out to inform us that the outlet has now ended its "pay to play" policies*, which saw the publisher require agencies/media owners seeking to have their media release published on the site to sign up for advertising packages of between $750-$2000 (or $550 if you wanted a one-off news story that would lead that day's CB Daily Bulletin). The change (which, to our knowledge, was not publicly announced at the time) coincided with Campaign Brief switching off its anonymous comment thread**, following massive pressure from the creative agencies*** who made the difficult decision to boycott the publication****. TrinityP3's position on play-to-play remains that all trade publishers should disclose their commercial arrangements in line with AANA regulations***. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

* https://mumbrella.com.au/agencies-considering-pulling-out-despite-campaign-brief-apology-questions-arise-around-pay-to-play-model-852207 
** https://campaignbrief.com/change-starts-today-campaign-brief-introduces-stricter-comment-moderation-policy/ 
*** https://mumbrella.com.au/pressure-mounts-as-leo-burnett-saatchi-saatchi-special-australia-and-more-pull-the-plug-on-campaign-brief-853681 
**** https://www.linkedin.com/pulse/trinityp3-five-campaign-brief-linkedin-furore-era-transparency-fundc/?trackingId=jRNnyXUcT%2FmelGb4EnSX1A%3D%3D

Arvind Hickman And Darren Talk About The Challenges Of The Trade Media

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men style. And provide insights into why we work they way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven and James Procter is the Founder and Creative Director of data led agency One Small Step Collective and they discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connecting media and creative is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

Managing Marketing

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