Most PR folks still maintain a buckshot mentality with whom to pitch for editorial content, whom to pitch for exclusives, whom to pitch for premieres, etc.  With most PR companies, (including ourselves earlier on in our development) it appears as if everyone is haphazardly casting the widest net possible just to see what they can get.  That’s ineffective for the artists, and it exasperates the writer who watches their inbox become a monster.  When a writer does decide to feature an artist pitched by a publicist, you then bear witness to posts splattered across the Internet over a number of weeks, while the band’s social networks are not efficiently pointing current fans to an influential writer responsible for good editorial coverage. The band’s social network is not creating the best fan experience, nor are they using their fanbase to help generate new readers to worthy sites with writers who have taken the time to dig into their creation.

No matter how small or large an artist’s fan base is, a structured media roll out has a much greater effect when it’s efficiently managed from all sides – social media, online magazines, blogs, traditional print – across all the visible networks of the artist’s current fan base, as well as our own networks. Correctly implementing this sort of viral sharing, the artist gains a larger potential reach to other fans.

Cargo Records - Worldwide Digital & Physical Distribution

All tracks appear on this page for preview and promotional purposes only.

Northern Spy is a Brooklyn-based independent record label formed by former staff of the legendary ESP-Disk’ imprint. As an artist-run label, Northern Spy shines the light on musicians who are tenacious, forward-thinking and making devil-be-damned fine music, while finding substance in the disparate worlds of free improvisation and popular music.


The Middle of Nowhere is the brainchild of Nathan Poppe and his NewsOK blog. Also, it's a depository of everything that makes the Midwest unique. The coasts have a massive amount of influence on the country, but everything winds up funneling its way to the middle. That's where we come in. We're here to feature exclusive track debuts from artists living in the Midwest.

Send track submissions to: npoppe@oklahoman.com

Sonic textures & layered guitars soaked in reverb with ghost melodies.

DIY PROMOTERS // NEW MUSIC FOREVER

Contact: thefuturedivision[@]gmail[.]com





Jewels' upcoming release, AD ASTRA, is their third release and is short for 'Ad Astra Per Aspera', meaning 'Through Hardship to the Stars' … the EP title meaning simply, 'To The Stars.' Dense sensual bass beats, combined with dreamy come-hither vocals, mix into powerful kaleidoscopic crescendos of alien screams and deep, velvet clad follow through. The synths are swirling and hypnotic, balanced and measured with percussive bass notes and exotic chimes. Taking pain into pleasure and control, arriving at a tropical island on a foreign landscape. Dark to light, tragedy to fantasy, with an overall sense of desire.  

AD ASTRA will be out on vinyl in early 2013 by underground Hollywood label, Records Ad Nauseum. Previously they released a single split with Soft Metals on desire (France's leading purveyor of cold / minimal / dark wave music) and a full-length LP in 2011, Pleasure, also with desire (Pleasure was also released on cassette by Sweating Tapes.)

Jewels of the Nile are Jessy DeLaurentis and Meghan Scanlon and are based in Los Angeles. 

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