Name: Account Based Marketing In HubSPot ABM by Whitehat SEO
Duration: 55 min 20 s
Description: An overview of Account-Based Marketing in HubSpot. Presented at the New York HUG event in March 2020. A B2B strategy where marketing and sales work together to close big complex deals at a discrete number of target accounts.

In 2013, Paul Johnson founded Lemonaid Health, one of the first digital healthcare platforms designed to offer virtual medical consultations and prescription services online.

 While the company got off to a slow start, the pandemic accelerated the adoption of online healthcare. By the end of 2021, Lemonaid had agreed to be acquired by the DNA testing outfit 23andMe, for $400 million of cash and stock.

Ep 397 Inside 23andMe's $400 Million Acquisition of Lemonaid Health with Paul Johnson

In 2017, Chris Mole, based in the UK, founded Molzi, a full-service digital marketing agency catering to Amazon sellers. As pioneers in the field, the company witnessed significant growth. By 2020, amidst the lockdown-fueled e-commerce boom, Molzi doubled its team size to over 70 employees and generated revenues exceeding £4.5 million.

In 2021, their success caught the eye of Brainlabs, who acquired Molzi, paying 75% of the purchase price upfront and committing the remaining 25% to an earn-out agreement.

Ep 398 Building to Sell: The Molzi Journey from Startup to Brainlabs Acquisition with Chris Mole

Ian Fraser, a former professional golfer from Scotland, turned his expertise in fitting golfers with the right clubs into a successful venture, Tour Experience Golf (TXG), in 2016.

His aim was to bring PGA Tour quality club fitting to everyday golfers. As TXG began to flourish, Fraser realized he needed to expand his team and impart his unique skills to them. By devising an innovative hiring process and employing a creative teaching method, he was able to grow TXG to a team of 14 employees, a YouTube fan base of 150,000 subscribers, and revenue exceeding $2 million.

TXG attracted the attention of Club Champion, the United States' largest club fitting company with more than 100 locations.

Ep 399 How to Teach Your Employees Your Secrets with TXG's Ian Fraser

In 2014, Alex Macdonald co-founded Velocity Black, a global digital concierge service for affluent clients. Unlike the basic concierge services of some credit cards, Velocity Black leverages technology and expert knowledge to curate personalized services such as travel, entertainment, shopping, and dining, accessible directly from your phone.

By 2022, the business had expanded to $30 million in net revenue, attracting attention from potential buyers including Capital One which acquired Velocity Black for a reported $297 million.

Ep 400 How Alex Macdonald Sold Velocity Black to Capital One for a Reported $297 Million

In 2006, Chad Rubin built Skubana, a tool specifically designed to streamline the operation of his e-commerce store across diverse channels. Sensing the software's potential, Rubin decided to offer Skubana to other online store owners.

The platform rapidly resonated with e-commerce entrepreneurs, accumulating $5 million in annual recurring revenue by 2021. The company’s success drew the interest of prospective buyers, eventually culminating in an irresistible offer from 3PL Central, a premier provider of warehouse management software.

Ep 401 Capitalizing on the Shift From Bricks to Clicks with Chad Rubin

Talks from the London HUG event on 8th November 2023
https://video.whitehat-seo.co.uk/hubspot-user-group

London - Hug - Presentation - Marketing Mary AI

London - Hug - Presentation - Unlock Employee Productivity

London - Hug - Presentation - Human Content In An AI World

London - Hug - Presentation - Do More with SMS

An overview of Account-Based Marketing in HubSpot. Presented at the New York HUG event in March 2020. A B2B strategy where marketing and sales work together to close big complex deals at a discrete number of target accounts.

Account Based Marketing In HubSPot ABM

Whitehat is an Inbound Marketing Agency based in London. We work with B2B companies within the pharmaceutical & life science, technology (hardware & software), manufacturing, charity and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £100M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but with little or no internal marketing capability.

Account Based Marketing In HubSPot ABM

Whitehat SEO

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