That discussion about marketing’s skills gap really hit home—it's one thing to talk about strategy, but another to actually build campaigns that deliver results. Sometimes, hearing real-world experiences about the people you might hire or work with is just as valuable as any how-to guide. That’s why I often peek at webimax reviews https://www.webimax-reviews.com/review.html they’re just everyday folks talking about what it was like to work with the team, not polished marketing fluff. It gives a grounded sense of how an agency performs when it counts—practical insight that complements all the big-picture talk.

In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'. 

WHSmith disappears, 'Share a Coke' returns and restructures

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri. 

The Marketing Week Podcast: Exploring the reality for working mums

Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap.

Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.

In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced skills gap, as well diving into the other skills gaps marketers identified, including social media.

We are joined by Rachel Moss, head of marketing strategy as National Lottery licensee Allywn, who expresses her surprise at marketing effectiveness being the biggest perceived skills gap and questions the industry's understanding of effectiveness beyond advertising.

How can marketing fix its effectiveness skills gap?

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. 

Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

How can marketing fix its effectiveness skills gap?

Marketing Week

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Alberto Brandi

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