Name: Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto by Marketing Week in Marketing Week Meets the CX50
Duration: 44 min 36 s
Description: Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors.

Marketing Week Meets the CX50

As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership.

Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

One of the 10 Technologists named in the 2021 CX50 list of the UK's top customer experience professionals, BHF's chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.

Marketing Week Meets the CX50: Ursula Dolton, CTO, British Heart Foundation

As one of the CX50's 10 Disruptors, Cazoo's CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can't get distracted by generating short-term sales.

Marketing Week Meets the CX50: Darren Bentley, CCO, Cazoo

In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience.

Marketing Week Meets the CX50: Sophie Wheater, CMO, Giffgaff

Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors.

Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.

Marketing Week Meets The CX50: Chris Carter, Specsavers

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI  opportunity.

This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.

This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.

This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands

In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.

This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing

In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.

This Much I Learned: Boots’ CMO Pete Markey on marketing leadership

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

This Much I Learned: Asos’s top marketer on transforming a brand

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. 

Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto

Marketing Week

Related tracks