Abby Hehemann, the Global Marketing Director at GetResponse, discussed her journey from customer success to product marketing, emphasizing the importance of customer insights and proactive thinking. She highlighted the evolution of GetResponse from an email autoresponder to a multi-channel marketing automation platform, focusing on anticipating customer needs and leveraging AI for data analysis. Abby stressed the significance of maintaining a human touch in marketing, using AI to handle repetitive tasks, and allowing marketers to focus on creativity. "The person who knows the customer the best wins," she advised, encouraging staying curious, continuously learning, and investing in oneself while understanding customers deeply to succeed in any business.

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Episode 10 –  Abby Hehemann on the Power of Customer Insights and AI in Modern Marketing

On the First Episode of The Martech Cube Podcast, We have Tom Treanor, Global Head of Marketing , Arm Treasure Data with us to unfold various facets of Data Personalization and Unification along with discussing the emergence and future of CDPs in the upcoming times. On the Hindsight, we also discuss the volatility of content and how dynamic should your content marketing strategies be to evolve with challenging times.

The Martech Cube Podcast Ep. 01

Discussing Data Unification and CDP Emergence With Tom Treanor

On the Third Episode of The Martech Cube Podcast, we have David Raab, Founder, The CDP Institute with us to discuss various aspects of CDP along with discussing the underutilization of the CDP. With that being said we are going to discuss how marketing teams can gear up in order to personalize the customer interactions and customer engagement across the entire customer journey map. On the offside, we are going to touch base on the seemingly urban marketer’s problem of piling on to the martech stack and how it can be solved on the both operational and implementational levels.

Discussing Underutilisation of CDP & Marketing Personalization With David Raab

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
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Episode 10 – Abby Hehemann on the Power of Customer Insights and AI in Modern Marketing

MarTech Cube

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