Name: Heidi Bullock Unveils the Power of Data and AI in B2B Brand Building and Growth Strategies by MarTech Cube
Duration: 34 min 55 s
Description: Heidi advocates for brand building in B2B, focusing on trust and differentiation amidst technical parity, while driving growth through innovative strategies like AI and Customer Data Platforms (CDPs). Her insights on data strategy, AI-driven personalization, and Account-Based Marketing (ABM) underscore the importance of alignment, data integrity, and internal communication for business success.

Heidi advocates for brand building in B2B, focusing on trust and differentiation amidst technical parity, while driving growth through innovative strategies like AI and Customer Data Platforms (CDPs). Her insights on data strategy, AI-driven personalization, and Account-Based Marketing (ABM) underscore the importance of alignment, data integrity, and internal communication for business success.

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Heidi Bullock Unveils the Power of Data and AI in B2B Brand Building and Growth Strategies

On the First Episode of The Martech Cube Podcast, We have Tom Treanor, Global Head of Marketing , Arm Treasure Data with us to unfold various facets of Data Personalization and Unification along with discussing the emergence and future of CDPs in the upcoming times. On the Hindsight, we also discuss the volatility of content and how dynamic should your content marketing strategies be to evolve with challenging times.

The Martech Cube Podcast Ep. 01

Discussing Data Unification and CDP Emergence With Tom Treanor

On the Third Episode of The Martech Cube Podcast, we have David Raab, Founder, The CDP Institute with us to discuss various aspects of CDP along with discussing the underutilization of the CDP. With that being said we are going to discuss how marketing teams can gear up in order to personalize the customer interactions and customer engagement across the entire customer journey map. On the offside, we are going to touch base on the seemingly urban marketer’s problem of piling on to the martech stack and how it can be solved on the both operational and implementational levels.

Discussing Underutilisation of CDP & Marketing Personalization With David Raab

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
https://www.martechcube.com

Heidi Bullock Unveils the Power of Data and AI in B2B Brand Building and Growth Strategies

MarTech Cube

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