Heidi advocates for brand building in B2B, focusing on trust and differentiation amidst technical parity, while driving growth through innovative strategies like AI and Customer Data Platforms (CDPs). Her insights on data strategy, AI-driven personalization, and Account-Based Marketing (ABM) underscore the importance of alignment, data integrity, and internal communication for business success.

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Heidi Bullock Unveils the Power of Data and AI in B2B Brand Building and Growth Strategies

In this episode of Martech Cube, we explore the intricate world of Customer Data Platforms (CDPs) with Bill Bruno, CEO of Celebrus Technologies. Bill, a seasoned expert in behavioral data technology, brings a wealth of knowledge from his background in Computer Engineering and leadership in pioneering innovations like the CX Vault and Celebrus CDI for Salesforce.

Join us as Bill addresses some of the most pressing questions about CDPs, including why many vendors’ claims about user interaction capture and real-time processing fall short of reality. He also delves into the challenges of digital identity and profile tracking, shedding light on security concerns and how businesses can navigate the complex landscape of CDP solutions. With his insights, you'll gain a clearer understanding of how to evaluate CDP vendors and avoid common implementation pitfalls. Tune in for an enlightening discussion that will help you make informed decisions and optimize your data strategy for maximum impact.

Episode 13 –  Navigating CDPs: Fact vs. Fiction with Bill Bruno CEO Celebrus Technologies

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
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New tracks tagged #customerdataplatforms