Mateo McFly   

Midwest Finest - Husband, Father, Business Man and MC

* 20 plus years underground, spitting honest self reflecting stories

https://open.spotify.com/artist/191jSZ17wMaClgVEC16TUq?si=PudTPUdSSFSy1C_mLP9HjQ

Producer, mix engineer, and the mind behind Scholar Media. I craft cinematic trap-soul and hard-hitting modern hip-hop with clean low end, polished vocals, and premium mix quality. Every beat and mix is built with intention, emotion, and pro-level detail. If you want a collaborator who elevates your sound—not just adds to it—I’m here for it.

Sincere Life is a true emcee who's a lyrically adept wordsmith with a fluid delivery over hard-hitting production. Coming from Madison, WI by way of Chicago he has been mastering his craft as an emcee since before his adolescence. He has been writing since the eighth grade with his major influences being Nas, Talib Kweli, and Mos Def. At age 11 he lost his father to a car crash in Chicago and this impacted him and his family in a major way leaving his mom to take care of him and his younger brother by herself. He turned to music to serve as a method to grieve with the loss and with his older cousin who was an aspiring rapper inspiring him he began to write his own lyrics on paper. By the time Sincere graduated he began to form into the type of emcee he always wanted to be and for years after focused on impacting Hip-Hop in a way that wasn't usually done. In an effort to stand out he began writing his first couple projects free from swearing and even using the word 'Nigga' to challenge himself and the minds of hip-hop listeners. He released his first project 'Humble Beginning' in 2010 while this showcased his flow and lyrical ability it was the 2013 release of 'Write Of Passage' that made his name a permanent fixture in the Madison Hip-Hop scene. With notice taken from local publications like Madison Magazine, Isthmus, and Madison.com as well as performing at local venues and opening for artists like Talib Kweli, Joey BadAss & Tech-9 over the years he has made a name for himself and become a fixture in the Madison Hip Hop Scene. He hopes to use his lyricism to gain exposure and tour the world sharing his message and his music focusing more on the fans than chasing radio success. With this in mind he hopes to grow as an artist, gain a loyal fan base he can form a relationship with through his music and become a better musician as he gains experience in the hip-hop industry.

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