Memory Makers Podcast

In this week's edition of the Memory Makers Podcast, Russ Van Natta sits down with Wes Ratcliff, GM of Karting at ROLLER, to explore how FECs can convert one-time visitors into repeat guests. As part of the Amusement 360 Partnership series, Wes shares practical strategies to boost engagement, dwell time, and repeat visits. From expanding offerings to implementing unique programming, the conversation also highlights the importance of reducing friction through online and group bookings, leveraging data to make smarter decisions, and using guest feedback to improve ROI. Ultimately, success comes from delivering meaningful experiences that make the most of every guest’s time.

Ep. 97 - How to Convert One-Time Visitors Into Repeat Guests ft. Wes Ratcliff of ROLLER

In this episode of the Memory Makers Podcast, Danny Gruening and Russ Van Natta are live from Amusement 360 sharing how FEC owners make a difference in their communities. They share stories that stuck with them like Nic Parks of Level Up Entertainment in Columbia, MO donates his entire professor salary to a children’s hospital and created a fundraiser model that lets community groups keep 50% of arcade card sales. In Pennsylvania, Derek Rosner runs a 24-hour gaming marathon that raised $32,000 for kids in treatment, covering every cost himself so all proceeds go to the hospital. They also highlight Craig Erlich, CEO of Launch Entertainment, who spoke about the “special sauce” that keeps operators in this industry, as well as Metropolis Resort in Wisconsin, where frontline staff have grown into leadership roles thanks to intentional mentorship. The Johnsons of Rev’d Up Fun continue to invest in their team by bringing managers to Amusement 360 for growth opportunities. And one anonymous operator is even launching a program to give away 1,000 birthday parties to foster kids. This episode is a heartfelt reminder that profitability matters, but true impact comes from generosity, leadership, and making lasting memories.

Ep. 107 - How FEC Owners Make a Difference in Their Communities

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Derek Rodner, Co-founder of Uplink Studios, about how to use STEM to enrich your customers. Derek shares how Uplink creates interactive experiences—like esports, golf simulators, and racing challenges—that engage the whole family while sparking curiosity and learning. He also highlights Uplink’s focus on community impact, from youth leagues and summer camps to 24-hour charity gaming events that bring people together and foster lasting connections. This is entertainment designed to build skills, encourage teamwork, and make a meaningful difference in the community.

Ep. 108 - How to Use STEM to Enrich Your Customers featuring Derek Rodner of Uplink Studios

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Sara Paz, Chief Marketing & Growth Officer at Embed, for an insightful in how FEC operators can use data for business decisions and improving efficiency. As part of the Amusement 360 Partner Series, Sara dives into how operators can remove friction, optimize the guest journey, and futureproof their business through smart, tech-driven decisions. From the rise of mobile wallet payments and contactless systems to building a “fun crusader” mindset that empowers teams and drives growth, this episode is packed with actionable insights to help operators boost revenue, streamline operations, and deliver unforgettable guest experiences.

Ep. 109 - Use Data for Business Decisions and Improving Efficiency featuring Sara Paz from Embed

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Nate Murray of Delta Strike for an in-depth conversation about mastering modern laser tag operations. As part of the Amusement 360 Partner Series, Nate peels back the curtain on how operators can fine-tune every part of the experience—from game formats and tech integration to storytelling and guest flow. Russ and Nate swap real-world insights on how laser tag has evolved from a simple shoot-and-score game into a deeply immersive attraction packed with data, customization, and creativity. It’s all about giving operators the tools to stay flexible, keep things fresh, and deliver those unforgettable moments that make players say, “We’ve got to do that again!”

Ep. 110 - Mastering Modern Laser Tag Operations featuring Nate Murray from Delta Strike

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with John Feltz from Betson Enterprises to discuss how small changes drive big profits in your FEC. As part of the Amusement 360 Partner Series, John shares how simple, strategic adjustments, like rotating your game layout every few months, can make your arcade feel brand new and boost revenue without major investments. From optimizing your game mix (60% redemption, 20% merchandiser, 20% video) to maximizing ROI through smart maintenance, layout, and staffing, this episode dives deep into the fundamentals that keep your game room performing at its best. If you want your arcade to feel fresh, perform better, and keep guests spending, this episode is packed with practical insights straight from one of the industry’s most experienced partners.

Ep. 111 - How Small Changes Drive Big Profits In Your FEC featuring John Feltz of Betson Enterprises

Welcome to the Memory Makers Podcast, the show that helps you create amazing customer experiences and make more memories presented by Creative Works. This podcast explores the world of family entertainment centers through the eyes of the people who make it all possible - the Memory Makers. Creative Works' core foundation is based on making "Powerful and Emotional Memories" and they are now sharing that with YOU with insider knowledge, tips & tricks, as well as interviews with industry leaders.