Independent record label owned by Adam Beyer.

From early breakout hit "Phat Dope Shit" in 2002 to "Heavy Heart", a new collaboration with Skrillex and Fireboy DML, Dice has always been in the headlines. After his debut album "7 Dunham Place" on his own now long-running and well-regarded Desolat in 2008, came the major label follow-up "Underground Sound Suicide" on Ultra Music with guests like Giggs, Just Blaze, and Neneh Cherry, then the agenda-setting and club-focussed house and techno showcase that was "Love Letters" in 2018. 

Add in tens of EPs on Ovum, Minus, Cocoon, to name a few, and his remixes from everyone from Kevin Saunderson to Moby, Black Coffee to Disclosure, Warren G to Basement Jaxx, Loco Dice has always been at the beating heart of the electronic scene. 

His DJ sets, too, always brim with personality, whether in a small underground basement or on an iconic main stage at some of the world's top festivals like EDC Ultra, Tomorrowland and Coachella to name a few, playing to thousands. He has had era-defining residencies at iconic Ibiza super clubs like Circoloco at DC-10 and on the Amnesia Terrace as well at Space Miami. 

His lockdown move has been to unveil En Coleur, a label reserved exclusively for his own music produced at that time. SB Recordings followed. A new label open to all styles of dance music.

Since day one Loco Dice constantly pushes the boundaries of techno and house music production, from his appearance in 2004 PlayStation2 game "Decks & FX" to cooking up his own ideal fusions of hip hop and electronic music with his FKD side project or writing critically acclaimed runway soundtracks for Italian fashion designer Marcelo Burlon during Men’s Fashion Week in Milan for both FW20 and SS20.

Dice's distinctive fashion sense and strong visual aesthetic manifest in his collaborations with Amsterdam fashion label Daily Paper, pro sports hat purveyors New Era and in his own clothing brand Seran Bendecidos. 

All of this and his longevity prove that Loco Dice is undoubtedly an insatiable creative force most interested in the uncharted territory between genres and styles, the elements that link everything together.

100% Pure has been releasing top notch Techno and Tech House music for over 25 years which makes it Amsterdam’s longest running Techno and Tech-House label. It was founded in 1993 by Dylan Hermelijn (aka 2000 and One) and Sandy Huner and is now run solely by Dylan. Its massive international following has guaranteed the label’s output has scorched the club systems of nearly every party hotspot around the world. It's clear that 100% Pure will continue in its promise – dancefloor perfection!

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